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  • Performance Handbook 2023

    Photo: ATEQ
    The biggest thing to keep in mind regarding TPMS and performance vehicles, according to Mike Rose, OEM and industrial sales manager from ATEQ, is the speed at which the car's wheels are spinning.
    Retail

    HP & UHP Tires Offer Unique TPMS Challenges

    Aug. 29, 2023
    While most technicians are comfortable performing TPMS service on regular tires, high performance (HP) and ultra-high-performance (UHP) tires may make things trickier.
    Photo: Kevin Rohlwing
    On mag seat wheels, the bolt holes are drilled straight thru the wheel so mag seat lug nuts are necessary.
    Retail

    Things to Know About HP Tire Sales and Service

    Aug. 8, 2023
    Regardless of the application, a tire is not a tire. In the passenger and light truck space, the type of tire largely depends on the vehicle.
    Photo: Hunter Engineering Co.
    “The plus-sized package creates a different ride height by altering the manufacturer’s aiming of ADAS sensors,” says Ryan Gerber, product specialist, ADAS, Hunter Engineering Co.
    Retail

    How Altering a Vehicle’s Ride Height Can Impact ADAS

    Aug. 3, 2023
    Installing plus-size tire and wheel combinations can sometimes change a vehicle’s ride height. What impact could that have on advanced driver assistance systems (ADAS?) What do...
    Photo: Hunter Engineering Co.
    Hunter’s Jim Hudson says bottom bead demount can be especially challenging on large, heavy tires. Utilize the tools on the tire changer to make it easier, such as a lower roller or locking demount disc.
    Retail

    Tips for Mounting and Balancing LT Tires

    Aug. 3, 2023
    With the popularity of larger vehicles and pickup trucks, and fewer sedans on the road, it stands to reason that the popularity of LT tires is here to stay. That means tire technicians...
    Photo: L&M Tire and Wheel
    Jake says HP/UHP tire customers are different than normal customers because they have more information and specifications on what they want.
    Retail

    At L&M Tire and Wheel, the Trend Is Your Friend

    July 7, 2023
    Jake Miller, owner of L&M Tire and Wheel, has learned how to leverage the constant change in the high performance tire segment to make his company successful.

    More content from Performance Handbook 2023

    Photo: HM Motor Works
    Haleem Mediouni says the area around his business, HM Motor Works, is “very well-to-do. There are a lot of Audis and BMWs that come with UHP tires. There also are a lot of Italian and British exotics within a 30- to 40-mile radius.”
    Retail

    Why Customers Have Faith in HM Motor Works

    July 5, 2023
    Haleem Mediouni says success in selling high performance and ultra-high performance tires boils down to one word: trust.
    Photo: American Wheel and Tire
    “We try to make our customers as happy as we can,” says Mike Gust, owner of American Wheel and Tire in Houston, Texas. “And I think that's what has kept us going in the right direction.”
    Retail

    ‘I Want the Customer Experience to Be Perfect’

    June 26, 2023
    “There’s always something neat going on here,” says Mike Gust, owner of American Wheel and Tire, a high performance tire and wheel retailer in Houston, Texas.
    Photo: Bear's Tires
    Members of the Bear's Tires team gather for a group photo. The tire dealership's team consists of 10 employees, the largest its ever been since Mike Power has owned the business.
    Retail

    Bear's Tires Thrives With the 'World's Worst Location'

    June 20, 2023
    At Bear's Tires, owner Mike Power says it's not his storefront bringing customers to his door. It's the expert service he and his team provide.