When someone throws an emotional grenade at you, don’t try to catch it. Anger is one of the hardest emotions to deal with, especially in a tire dealership.
Melbourne, Fla.-based Gatto’s Tires & Auto Service is on its third generation of ownership since Mike Gatto first opened the dealership's doors in 1971.
"If you’re going to say you offer proper vehicle inspections, you have to put yourself ahead of the game,” says Cindy Ferrell of Neighborhood Tire Pros & Auto Service.