Podcast: Strategies for Dealing with Tough Customers
Tire dealership sales and leadership coach Mike Townsend returns to The Modern Tire Dealer Show to share proven tips for dealing with difficult customers.
Tire dealership sales and leadership coach Mike Townsend returns to The Modern Tire Dealer Show to share proven tips for dealing with difficult customers. He also discusses why having a customer experience process at your dealership is important and more.
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
