What to Expect From the Tire Industry in 2024

Feb. 8, 2024

Industry analyst John Healy covers all corners of the tire industry, and he says the beginning of a new year can set the tone for what’s to come. So what does that mean for tire dealers?

Joy Kopcha

MTD

John Healy, industry analyst and author of MTD’s Your Marketplace column, says he believes tiremakers in the tier-two market, who offer a combination of value and brand name recognition, are in the sweet spot when making a pitch for tire dealers to sell their products.

Industry analyst John Healy covers all corners of the tire industry, and he says the beginning of a new year can set the tone for what’s to come. So what does that mean for tire dealers? Healy believes the end of 2023 has positioned 2024 to be a year of opportunity. And that applies to dealers, but also manufacturers. One tiremaker certainly poised for change is Goodyear Tire & Rubber Co. There’s a new CEO. There are changes looming in some of the business units, and the expectation to find $1 billion in savings. Healy breaks down all the details in this episode of The Modern Tire Dealer Show.