A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of the 21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.

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Vince Audo Goodyear

On the Rise: Vincent Audo

Quality team manager | Goodyear Tire & Rubber Co. | Topeka, Kan. | Age: 35
Jessica Belcher Goodyear

On the Rise: Jessica Belcher

Quality business leader on the yield team | Goodyear Tire and Rubber Co. | Lawton, Okla. | Age: 27
Katie Cofield

On the Rise: Katie Cofield

Director of sales | American Tire Distributors Inc. (ATD) | Cullman, Ala. | Age: 37
Kevin Dunn

On the Rise: Kevin Dunn

Store manager | Southern Tire Mart | Atmore, Ala. | Age: 39
Bill Durivage

On the Rise: Bill Durivage

Senior product strategy manager for agricultural tires | Bridgestone Americas Inc. | Akron, Ohio | Age: 32
Adam Genuario 2

On the Rise: Adam Genuario

Owner | AMG Enterprises dba Midas Tires and Auto Service | Branford, Conn. | Age: 34
Stephen Hall 2

On the Rise: Stephen Hall

L2 Manager | Chapel Hill Tire | Hillsborough, N.C. | Age: 37
Kayla Heiar

On the Rise: Kayla Heiar

Chief administrative officer | Moore Tires | Rock Falls, Ill. | Age: 30
Laura Kocsis

On the Rise: Laura Kocsis

Senior manager of advanced polymer science | Bridgestone Americas Inc. | Akron, Ohio | Age: 36
Betsy Koenig Goodyear

On the Rise: Betsy Koenig Smith

Product and sustainability marketing manager | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 34
Ray Li

On the Rise: Ray Li

Supply chain expert | Goodyear Tire & Rubber Co. | Shanghai, China | Age: 37
Caitie Lytle

On the Rise: Caitlyn Lytle

Principal industrial engineer — commercial plant lead | Bridgestone Americas Inc. | Lebanon, Tenn. | Age: 30
Chris Moody

On the Rise: Chris Moody

Director of sales | Canada Tire Inc. | Montreal, Canada | Age: 36
Kyle Moore

On the Rise: Kyle Moore

Owner and regional manager | Moore Tires | Rock Falls, Ill. | Age: 29
Rachel Morris

On the Rise: Rachel Morris

Director of customer experience | TireHub LLC | Columbus, Ohio | Age: 37
Cambric Moye

On the Rise: Cambric Moye

Supply chain planning manager | Nokian Tyres Inc. | Charlotte, N.C. | Age: 31
Iris Ocasio

On the Rise: Iris Ocasio

Senior product planning and development | Bridgestone Americas Inc. | Nashville, Tenn. | Age: 30
Ashley Parmly

On the Rise: Ashley Parmly

Senior manager, production control and industrial engineering | Bridgestone Americas Inc. | Murfreesboro, Tenn. | Age: 30
Daniel Perez

On the Rise: Daniel Perez

Purchasing analyst | Tire Group International | Miami, Fl. | Age: 33
Adam Probasco

On the Rise: Adam Probasco

Part owner and manager | Conrad Tire and Auto Inc. | Conrad, Iowa | Age: 33
Francisco Rivero From Text

On the Rise: Francisco Rivero

Director of programs | Independent Tire Dealers Group (ITDG) | San Antonio, Texas | Age: 39
Amelia Sapirman

On the Rise: Amelia Sapirman

Staff engineering manager | Goodyear Tire & Rubber Co. | Fayetteville, N.C. | Age: 27
Tyler Scott

On the Rise: Tyler Scott

Regional sales manager | Nokian Tyres Inc. | Chicago, Ill. | Age: 33
Paul Sepetjian

On the Rise: Paul Sepetjian

Head of private brands | Turbo Wholesale Tires | Arcadia, Calif. | Age: 27
Heather Smith

On the Rise: Heather Smith

Assistant manager | Mr. Tire/Monro Inc. | Bridgeville, Del. | Age: 38
Nicole Swallow

On the Rise: Nicole Swallow

Raw material inventory manager | Sumitomo Rubber USA LLC | Buffalo, N.Y. | Age: 37
Kristen Swinehart Goodyear

On the Rise: Kristen Swinehart

General manager for sellout | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 36
Patricia Emilia Troncoso Vidal Goodyear

On the Rise: Patricia Emilia Troncoso Vidal

Technology team leader | Goodyear Tire & Rubber Co. | Danville, Va. | Age: 33
Brian Weathersbee

On the Rise: Brian Weathersbee

Senior manager of sales operations and enablement | TireHub LLC | Milton, Ga. | Age: 37
Fallon Wilber

On the Rise: Fallon Wilber

Retail and commercial manager | Purcell Tire & Rubber Co. | Elko Nev. | Age: 31
Toby Williams

On the Rise: Toby Williams

Co-owner | Pelc Tire & Service | Saraland, Ala. | Age: 34
Jack Wiseman

On the Rise: Jack Wiseman

Director of business analytics and operational intelligence | Sun Auto Tire & Service Inc. | Mesa, Ariz. | Age: 30
Chris Woods 2

On the Rise: Chris Woods

Truckstop channel manager | Bridgestone Americas Inc. | Brentwood, Tenn. | Age: 36
Meghann Wright

On the Rise: Meghann Wright

Regional sales director — Ontario | Distribution Stox | Barrie, Canada | Age: 38
Lima Zheng

On the Rise: Lima Zheng

Engineering manager | Goodyear Tire & Rubber Co. | Himeji, Japan | Age: 38