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A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of the 21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.

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Honorees

Jack Wiseman
Director of business analytics and operational intelligence | Sun Auto Tire & Service Inc. | Mesa, Ariz. | Age: 30
Brian Weathersbee
Senior manager of sales operations and enablement | TireHub LLC | Milton, Ga. | Age: 37
Patricia Emilia Troncoso Vidal Goodyear
Technology team leader | Goodyear Tire & Rubber Co. | Danville, Va. | Age: 33
Fallon Wilber
Retail and commercial manager | Purcell Tire & Rubber Co. | Elko Nev. | Age: 31
Lima Zheng
Engineering manager | Goodyear Tire & Rubber Co. | Himeji, Japan | Age: 38
Kristen Swinehart Goodyear
General manager for sellout | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 36
Meghann Wright
Regional sales director — Ontario | Distribution Stox | Barrie, Canada | Age: 38
Toby Williams
Co-owner | Pelc Tire & Service | Saraland, Ala. | Age: 34
Chris Woods 2
Truckstop channel manager | Bridgestone Americas Inc. | Brentwood, Tenn. | Age: 36
Laura Kocsis
Senior manager of advanced polymer science | Bridgestone Americas Inc. | Akron, Ohio | Age: 36
Kyle Moore
Owner and regional manager | Moore Tires | Rock Falls, Ill. | Age: 29
Rachel Morris
Director of customer experience | TireHub LLC | Columbus, Ohio | Age: 37
Vince Audo Goodyear
Quality team manager | Goodyear Tire & Rubber Co. | Topeka, Kan. | Age: 35
Caitie Lytle
Principal industrial engineer — commercial plant lead | Bridgestone Americas Inc. | Lebanon, Tenn. | Age: 30
Nicole Swallow
Raw material inventory manager | Sumitomo Rubber USA LLC | Buffalo, N.Y. | Age: 37
Cambric Moye
Supply chain planning manager | Nokian Tyres Inc. | Charlotte, N.C. | Age: 31
Kevin Dunn
Store manager | Southern Tire Mart | Atmore, Ala. | Age: 39
Stephen Hall 2
L2 Manager | Chapel Hill Tire | Hillsborough, N.C. | Age: 37
Tyler Scott
Regional sales manager | Nokian Tyres Inc. | Chicago, Ill. | Age: 33
Betsy Koenig Goodyear
Product and sustainability marketing manager | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 34
Paul Sepetjian
Head of private brands | Turbo Wholesale Tires | Arcadia, Calif. | Age: 27
Francisco Rivero From Text
Director of programs | Independent Tire Dealers Group (ITDG) | San Antonio, Texas | Age: 39
Iris Ocasio
Senior product planning and development | Bridgestone Americas Inc. | Nashville, Tenn. | Age: 30
Jessica Belcher Goodyear
Quality business leader on the yield team | Goodyear Tire and Rubber Co. | Lawton, Okla. | Age: 27
Kayla Heiar
Chief administrative officer | Moore Tires | Rock Falls, Ill. | Age: 30
Ray Li
Supply chain expert | Goodyear Tire & Rubber Co. | Shanghai, China | Age: 37
Adam Genuario 2
Owner | AMG Enterprises dba Midas Tires and Auto Service | Branford, Conn. | Age: 34
Chris Moody
Director of sales | Canada Tire Inc. | Montreal, Canada | Age: 36
Heather Smith
Assistant manager | Mr. Tire/Monro Inc. | Bridgeville, Del. | Age: 38
Bill Durivage
Senior product strategy manager for agricultural tires | Bridgestone Americas Inc. | Akron, Ohio | Age: 32
Amelia Sapirman
Staff engineering manager | Goodyear Tire & Rubber Co. | Fayetteville, N.C. | Age: 27
Adam Probasco
Part owner and manager | Conrad Tire and Auto Inc. | Conrad, Iowa | Age: 33
Ashley Parmly
Senior manager, production control and industrial engineering | Bridgestone Americas Inc. | Murfreesboro, Tenn. | Age: 30
Katie Cofield
Director of sales | American Tire Distributors Inc. (ATD) | Cullman, Ala. | Age: 37