Independent tire dealers' collective market share continues to grow while other replacement consumer tire sales channels - like mass merchandisers - are on the wane. MTD Editor Mike Manges discusses who is losing ground and why this presents a great opportunity for dealers.
The challenges of 2020 have been immense, and commercial tire dealers are doing their best to weather the storm. As Bob Berlin, president of Orange, Mass.-based Pete’s Tire Barns Inc., put it, “We’re pretty much flat for the year — and we’re happy.”
Fall has arrived. The change of seasons means a change to business for many dealers. This also is the time when many start thinking ahead strategically for the next year.
When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.
