August 2025

Photo: Hankook Tire America Corp.
Hankook is extending its EV specific iON tire line to the iON HT, a highway terrain tire for electric pickups and SUVs.
Photo: BKT USA Inc.
“As industries’ needs continue to expand and companies are asked to face multiple challenges, the demand for strong, reliable and durable tires to support forklift operations will grow significantly,” says Hrishikesh Damodar, lead technical and coordinator at BKT USA Inc.
Photo: Bosch Mobility Aftermarket
“Shops should attempt to educate customers about the specific ADAS features in their vehicles and how they enhance their safety and driving experience,” says Duane ‘Doc’ Watson, technical trainer at Bosch Mobility Aftermarket.
Photo: American Kenda Rubber Co. Ltd.
“The rugged-terrain or R/T segment continues to be a distinct and growing category of the light truck tire market,” says Brandon Stotsenburg, vice president, automotive division, American Kenda Rubber Co. Ltd.

More content from August 2025

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Technical steps to diagnose, remove and install TPMS sensors on a Nissan Titan.
Aug. 28, 2025
© Yulia Sherstiuk | Dreamstime.com
'When it comes to selling your dealership, there’s plenty of talk about valuation drivers — the things that can increase the value of your company in the eyes of a buyer,' says Strandberg. 'But just as important, and often overlooked, are the valuation killers.'
If you’re the face of your business and the one making every decision and holding every supplier and/or customer relationship, that’s a problem.
Aug. 25, 2025
Photo: Alma Tire Companies
“We’re still very much growing into the footprint we have,” says Tony Grace, CEO of Alma Tire Companies.
With 13 locations, including six commercial outlets plus a retread plant, Alma Tire Companies is one of the fastest-growing tire dealerships in Michigan.
Aug. 19, 2025
Dreamstime.com | 158205566
Eight experts weigh in on how tire dealerships are utilizing artificial intelligence to streamline and improve their operations and make the best use of technicians and service bays.
From forecasting to workflow, including everything from inventories to manual, error-prone tasks — AI is just an assist away. Experts say it's no longer niche, but necessary.
Aug. 18, 2025
Scott Galvan
Is it more efficient to have three sales associates managing the repair orders from cradle to grave or two sales associates, supported by one dedicated service manager, who coordinates service management?
Tire dealers are always looking for ways to improve efficiency, reduce technician downtime and deliver a better customer experience.
Aug. 18, 2025
Reno Vulcanizing
Mature, trusting customers are precious. They form the spine of your business and without them, every transaction becomes new business in an attempt to develop a trust relationship.
When the customer can depend on your company and your company can depend on the customer, trust is driving the relationship.
Aug. 15, 2025
'Most stores operate within a bell curve of profitability, as depicted in the image above,' says McCarron.
Much of the pressure from running a small business has to do with keeping the doors open and ensuring there's enough cash flow to make payroll.
Aug. 8, 2025
Sailun Tire Americas
'Dealer commentary suggests consumer demand for passenger and light truck replacement tires was up low single digits in June, compared to year-ago comparisons,' says Healy.
Retail tire sellout trends were up in June, which marks an unexpected improvement for the mid-point of 2025.
Aug. 1, 2025
MTD
Jeff Lecklider, owner and president of Dayton, Ohio-based Gem City Tire (second from right) says he and his company are selling more than just truck tires. Their real job is to reduce customers' cost-per-mile.
Dayton, Ohio-based Gem City Tire recently celebrated its 25th anniversary with Goodyear blimp rides and taking its employees to the 2025 Dayton Air Show.
June 24, 2025
Cowser Tire and Service
“There’s virtually no part of the tire industry we don’t touch,” says Kevin Davis, owner of Cowser Tire and Service in Fort Worth, Texas.
Kevin Davis started Cowser Tire and Service in 1989 when he was 19 years old with a single service truck, working out of his mom's garage.
June 16, 2025