Unicorn Adds PLT Tires to Mastertrack Line

Oct. 10, 2023

Unicorn Tire is adding seven passenger and light truck products to its Mastertrack line, including the Mastertrack M-Trac HP high performance tire.

The Mastertrack M-Trac HP will be available in 11 sizes, fitting wheels ranging from 17 inches to 20 inches in diameter, and will come with a 50,000-mile limited treadwear warranty.

The Mastertrack M-Trac Tour passenger line will consist of 20 sizes that fit wheels up to 17 inches in diameter and will come with a 55,000-mile limited treadwear warranty.

In the SUV/CUV category, Unicorn will launch the Mastertrack M-Trac CUV, which will come in 22 sizes for wheels up to 22 inches in diameter and will be available with a 55,000-mile limited treadwear warranty, plus the Mastertrack M-Track HT highway, a highway SUV and light truck product that fits wheels ranging from 16 inches to 18 inches in diameter.

Unicorn also is addressing the all-terrain, rugged-terrain and mud-terrain segments with new tires.

The Mastertrack Badlands AT all-terrain tire will be available in 28 sizes for wheels ranging from 15 inches to 20 inches in diameter and will come with a 50,000-mile limited treadwear warranty.

Meanwhile, the Mastertrack Badlands RT, a rugged-terrain tire, will consist of 16 sizes and the Mastertrack Badlands MT, an aggressive mud-terrain tire, will be available in 17 sizes, ranging from LT285/75R16 to 37x13.50R24LT.

All of the above tires will be available in the United States during the fourth quarter of 2023 and will consist of 187 total SKUs.

Phase two of the line expansion "will include a dedicated all-terrain tire for CUVs and crossovers,  as well as a high-rim (diameter) UHP tire," say Unicorn officials.

The Mastertrack line has been part of Unicorn's portfolio for more than15 years, starting in the specialty tire segment and expanding into commercial truck tires in 2021.

"Now we are expanding the line into the passenger and light truck tire (segment) to give our customers a single brand with an excellent track record."

Unicorn has three distribution centers in the U.S. - one in Memphis, Tenn., one in Las Vegas, Nev., and another in Houston, Texas.

The company will exhibit at next month's SEMA Show in Las Vegas in booth #43193.