TBC Corp. has expanded its range of Multi-Mile brand tires with the addition of four new products.

"Positioned as a value step-up brand, Multi-Mile offers dealers a compelling combination of expanded product coverage (and) enhanced consumer benefits designed to support stronger retail margins, helping retailers deliver greater value to their customers while supporting improved profitability," say TBC officials.

"The expanded portfolio now covers more than 85% of the vehicle market and provides dealers with even more options to meet their customers’ needs."

Additions include Multi-Mile tires "for rugged terrain and mud terrain applications, which feature self-cleaning treads that eject mud and stones and excellent on- and off-road traction; commercial/C-metric specialty tires specific for heavy-duty regional and long-haul trucks; and all-weather tires, which include the 3-Peak Mountain Snowflake severe snow certification and are built for high-mileage and year-round performance."

The Multi-Mile range also includes touring, high performance and broadline tires designed for passenger cars, light trucks and SUVs.

"In addition, the enhanced Multi-Mile 'Mile After Mile Protection Plan' warranty program now provides expanded coverage, including three-year roadside assistance, three-year road hazard protection plan and a 60-day ride guarantee, in addition to extensive treadwear warranties," say TBC officials.

"For more than 70 years, Multi-Mile products have offered cost-efficient, reliable and durable tire options that enhance safety and performance,” said Rachel Tibor, chief marketing officer for TBC Wholesale. “With this expanded portfolio, Multi-Mile strengthens its position as a value step-up brand, giving dealers more opportunities to meet evolving consumer needs while offering a product mix designed to support stronger retail margins.

"We’re continuing our long-standing tradition of supplying the right products at the right time for every type of vehicle and application.”