General brand is 2015 King of the Cage sponsor

Feb. 23, 2015

Continental Tire the Americas LLC’s General tire brand is the new presenting sponsor for King of the Cage mixed martial arts (MMA) events in 2015.

"We are pleased to welcome General tire to our family of sponsors," says Terry Trebilcock, CEO and rounder of King of the Cage.

"Their products are amongst the most globally recognized, and having General tire as a partner fits perfectly with the MMA fan base. We couldn't be more excited to have them on board. General Tire is an iconic brand that would bring credibility to any organization."

Travis Roffler, director of marketing for General tire, says aligning with a growing sport such as MMA is a “huge” opportunity. “This gives us exposure for the brand to a completely new audience of enthusiasts who are loyal to the brands that support the sport of MMA.

"The television package on MAVTV and on-site activation and branding allow us to communicate our message of 100 Years of Adventure to these fans. This is just one more step forward to grow the brand in the U.S. and beyond."

The General tire sponsorship will be displayed on 40-plus television broadcasts on MAVTV and on-site at venues in 2015.

For more information on King of the Cage events, visit For more information on General tire sponsorships and its ultra-high performance, passenger, light truck, off-road and commercial products, visit