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What are you doing to mitigate the potential impact of tariffs?
Hardly a day seems to go by without the word “tariffs” popping up in some headline or news report.
GreatWater 360
Founded in 1964 by Dick Matschke and Lonn Stone and most recently owned by Dick's son, Brett Matschke, 'Richlonn’s has become a household name in southeastern Wisconsin for full-service automotive repair and tire expertise,' say GreatWater 360 Auto Care officials.
MTD
The Safe Tread Alliance (STA) 'is calling for a collaborative approach between industry leaders, government agencies and safety organizations to ensure that tires are safe throughout their usable life, not just when they’re new.' (Pictured are STA co-founders Alex Bebiak, president of the Road Ready Foundation on left and Jamie Ward, CEO of Tire Discounters Inc.)
Goodyear Tire & Rubber Co.
Goodyear's net loss during the third quarter of 2025 'was $2.2 billion ($7.62 per share) compared to Goodyear net loss of $37 million (13 cents per share) a year ago.'
MTD
Inductees included Tomo Mizutani, chairman emeritus of Toyo Tire Holdings of Americas Inc. (far left); Peggy Fisher, former president, TireStamp U.S. operations, and TIA president in 2008; and Tire Rack's Mike Joines. (Not pictured: Tom Klinge, co-founder of Klinge Group of Companies.)

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Retail

Hankook
'Specific off-road products - including Hankook’s Dynapro AT2 Xtreme, XT and MT2 - will be featured across a range of enthusiast builds on display at this year’s booth,' say Hankook officials.
Hankook Tire America Corp.'s Dynapro line is taking center stage at the company's SEMA Show booth for the third year in a row.
Nov. 5, 2025
Goodyear
'The Street Comp GHT is more than a new product,' says John McDonough, senior product manager, race and street products, Mickey Thompson. 'It's a demonstration of our latest technology and a glimpse into the future of Mickey Thompson.'
A new Mickey Thompson "ultra ultra high performance" tire and the new Mickey Thompson Baja Belted II have been introduced.
Nov. 5, 2025
Michelin
'The KO3 tire carries a 50,000-mile warranty and 60-day satisfaction guarantee,' say Michelin North America Inc. officials.
A dozen sizes have been added to the BFGoodrich All-Terrain T/A KO3 as part of the tire's rolling launch.
Nov. 5, 2025
PCTNA
The Prinx HiSeason 4S is an 'all-weather touring option with 3PMS certification, engineered for safety and confidence year-round,' say PCTNA officials.
An expanded range of Prinx all-weather, all-terrain and TBR tires are on display at Prinx Chengshan Tire North America's SEMA Show booth.
Nov. 5, 2025

Commercial

Ascenso
The event was designed to demonstrate the real-world benefits of VF (very high-flexion) tire technology and central tire inflation systems.
Ascenso Tires North America recently held an interactive VF Tire Technology Field Day in Burley, Idaho.
Nov. 3, 2025
Sentury Tire USA
The new Landsail Cargoblazer AP360 is a regional all-position tire 'designed for superior performance and durability,' say Sentury Tire USA officials.
Sentury Tire USA has launched five new commercial tires for regional and mixed-service use under its Landsail brand.
Nov. 3, 2025
Hamaton Inc.
The Hamaton VT Truck 2.0 Tool 'provides a powerful, user-friendly interface for TPMS maintenance and programming,' say Hamaton Inc. officials.
Hamaton Inc. is showcasing its latest Heavy-Duty TPMS product line-up at this week's SEMA Show.
Nov. 3, 2025
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Nov. 1, 2025

Wholesale/Distribution

TGI
Tire Group International LLC's warehouse in Miami, Fla., is now accepting donations.
Tire Group International LLC is collecting donations for victims of Hurricane Melissa.
Oct. 30, 2025
Omnisource
Omnisource now has three distribution centers in the United States that ship Radar brand tires.
Omnisource, maker of Radar brand tires, has opened a distribution center in Knoxville, Tenn., and a warehouse in Parkesburg, Pa.
Oct. 29, 2025
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'The biggest factor for us was the seasonality and timing of these tariffs,' says JP Gallagher, owner of Gallagher Tire, which is based in Pottstown, Pa.
In this MTD exclusive, four tire distributors discuss how they reacted when tariffs were announced and measures they've taken to insulate their businesses.
Oct. 20, 2025
Photo: S&S Tire
From left to right, Brock, Austen, Paul and Brooks Swentzel of S&S Tire, pictured at S&S Tire's 50th anniversary celebration last year.
“ChatGPT told me this morning that 88% of all third-generation family businesses go bankrupt,” says Brooks Swentzel of Lexington, Ky.-based S&S Tire.
Oct. 17, 2025

Suppliers

MTD
Scot Holloway, Bartec's CEO, says the app is 'a logical extension of Bartec’s Connected Support Model. This will help our customers create even more success when servicing TPMS.'
Bartec TPMS continues to build on its Connected Support strategy with the new Bartec365 App.
Nov. 5, 2025
Bosch
The new Bosch TPA400 is compatible 'with over 20 universal (tire pressure) sensor brands,' say Bosch officials.
Bosch Mobility is showcasing a number of products at this week's SEMA Show.
Nov. 5, 2025
MTD
'Our commercial members have been asking for an updated version of Basic CTS in Spanish so they can provide employees who speak Spanish with the same level of training as those employees who speak English,” says TIA CEO Dick Gust.
The Tire Industry Association's 200-Level Basic Commercial Tire Service program is now available in Spanish in both workbook and video format.
Nov. 4, 2025
Schrader TPMS Solutions
Schrader TPMS Solutions is showcasing heavy duty sensors and other new products at this week's SEMA Show.
Schrader TPMS Solutions is launching its new Heavy Duty OE Replacement TPMS portfolio, including sensors, valves and the VT Truck 2.0 TPMS Tool.
Nov. 4, 2025

Operations

160454755/photoz83/Dreamstime
'The next time your shop feels chaotic, take a step back,' says O'Connor. 'Listen. Observe. Where's the beat? What's falling out of sync?'
In your dealership, every decision you make is like a musical note. Every pause you take is just as meaningful.
Nov. 3, 2025
American Wheel & Tire
'The best operators don't just run their businesses,' says Strandberg. 'They architect the future.'
When most people think of mergers and acquisitions, they think about numbers. And they’re not wrong.
Oct. 28, 2025
Endeavor
'We can compromise in other areas of a retail environment, but sacrificing gross profit for empty sales is a short-term and long-term disaster, outside of a very narrow scope of intended results,' says McCarron.
The strategy of understanding the vehicle’s problem and the customer’s problem goes a long way in solving retail’s biggest issue, which is trust.
Oct. 22, 2025
MTD
'Widespread EV adoption is not expected to cause the power grid to collapse,' says Van Batenburg.
As electric vehicles keep selling - even without the $7,500 federal incentive - the myths, hype and partial truths about these vehicles are still abundant.
Oct. 16, 2025

Photo Galleries

MTD
Dealers take turns fielding questions from their peers during panel discussions tailored to retail, commercial and off-the-road tire topics. Josephine Foley, left, manager of safety and fleet for Sullivan Tire and Auto Service, and Sarah Mason, right, safety manager for Fountain Tire, participated in the retail roundtable.
Safety leaders from 38 tire dealerships around the U.S. gathered to share safety issues and best practices during the 2025 Safety Leadership Summit. MTD had the exclusive seat...
Oct. 22, 2025
MTD
Nexen Tire America Inc. rolled out two tires – the N’Priz S and the N’Fera Sport – at a ride-and-drive in Joliet, Ill. Pictured is the N’Fera Sport, mounted on a high-horsepower Porsche.
Nexen Tire America Inc. recently introduced two new tires at a ride-and-drive event – and MTD was there!
Oct. 6, 2025
MTD
More than 450 guests attended the meeting. (Pictured, from left to right, Ryan Moylan, sales manager, Tireweb; Mark Zurcher, co-owner of Best-One Tire Group; and Carson Cornelius, general manager, Tireweb.)
Best-One Tire Group recently held its annual member meeting in Indianapolis - and MTD was there!
Sept. 22, 2025
BKT
Balkrishna Industries Ltd. (BKT) exhibited at this year's Farm Progress Show.
Many tire manufacturers ventured to Decatur, Ill., recently for the 2025 Farm Progress Show to highlight ag tires and technology — and MTD was there!
Aug. 29, 2025

Learning Resources

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Oct. 28, 2025
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Sept. 17, 2025
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MTD presents an exclusive roundup of resources in all things ADAS.
April 30, 2024
What You Need to Know About EV Tires
Download MTD's exclusive look at EV tires.
Nov. 28, 2023