MTD
Ahmad Fares
The Ohio dealership is using e-commerce, online pricing and digital tools to give customers more ways to shop without losing the personal service of a local tire dealer.
USA Wheel & Tire Outlet Inc.
USA Wheel & Tire Outlet Inc. in Belize
Mavis
The Mavis network now includes more than 4,400 service center locations across the United States and Canada.
DTNA
Dunlop Tires North America believes that 'California should evaluate the complete consequences of replacement tire requirements.'
Yokohama Tire Corp.
'Significant concerns remain, including replacement tire compatibility and consistent enforcement,' according to the U.S. Tire Manufacturers Association.

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Retail

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The first phase of the California Energy Commission's Replacement Tire Efficiency Program will kick off less than three years from now.
The Tire Industry Association says it "continues to have significant concerns regarding the potential impact of California’s new tire regulation on tire dealers."
Aug. 19, 2026
Tire Group International LLC (TGI)
The new lineup of tires aims to reinforce 'the brand’s commitment to delivering premium features, standout styling, long mileage and exceptional value to today’s drivers.'
Tire Group International LLC is introducing the Nova Tour, Rapido and Charge passenger tires in the U.S.
Aug. 18, 2026
Photo: ID 51127788 © Jon Bilous | Dreamstime.com
According to California Energy Commission Chair David Hochschild,'this action will help Californians save approximately $1 billion a year on refueling while reducing pollution and extending the range of vehicles on the road.'
The California Energy Commission has approved the Replacement Tire Efficiency Program, the first fuel efficiency standard in the United States for replacement PLT tires.
Aug. 18, 2026
Midas
The 'Midas is Best' campaign features actor William Zabka of movie 'The Karate Kid' and TV show 'Cobrai Kai.'
Midas is rolling out the next phase of its year-long "Midas is the Best" campaign, which will spotlight tires.
Aug. 17, 2026

Commercial

CEAT Specialty
CEAT Specialty Spraymax Pro
CEAT Specialty will introduce its Spraymax Pro VF sprayer tire to the North American market during the 2026 Farm Progress Show.
Aug. 21, 2026
Pre-Q Galgo
Ben Williams, field technician and Midwest regional sales manager, Pre-Q Galgo (center), discussed steps of the retreading process at Steve Shannon Tire Co.'s recent open house.
Pre-Q Galgo participated in Steve Shannon Tire Co.'s recent retread plant open house in Bloomsburg, Pa.
Aug. 20, 2026
petlas tire
'Farm Progress Show provides an important opportunity for Petlas to engage directly with farmers, distributors and equipment manufacturers,' say Petlas Tire officials.
Petlas Tire Corp. is bringing its range of ag tires to the Farm Progess Show, which takes place Sept. 1-3 in Boone, Iowa.
Aug. 20, 2026
MAXAM Tire
MAXAM ms963r
Maxam Tire has added the MS963R RowXtra, a VF radial implement tire designed to provide flotation, durability and reduced soil disturbance.
Aug. 18, 2026

Wholesale/Distribution

The Wheel Group (TWG)
“Tom has been a driving force behind our data excellence initiatives,” says Joe Podlovits, vice president of marketing and national accounts at TWG.
Tom Corona will lead The Wheel Group's (TWG) digital platform initiatives for its aftermarket product portfolio.
Aug. 21, 2026
Steve Shannon Tire Co.
Steve Shannon Tire Co. has acquired Reliable Tire & Towing, which has three locations.
Steve Shannon Tire Co. recently opened a new distribution center, completed an acquisition and bought a new warehouse.
Aug. 14, 2026
ATD
On Aug. 12, American Tire Distributors held a ribbon-cutting event at its new distribution center in Albuquerque, N.M.
American Tire Distributors has opened a new distribution center in Albuquerque, N.M., that will serve customers across New Mexico and the surrounding area.
Aug. 13, 2026
Canada Tire
Canada Tire Inc.'s new distribution center near Quebec City nearly doubles the company's space in that area.
Canada Tire Inc.'s newest distribution center, a 60,000-square-foot facility near Quebec City, is up and running.
Aug. 7, 2026

Suppliers

Continental Tire the Americas LLC
“Our new highly automated finished-goods warehouse underscores our growth ambitions in North America,' said Tansu Işık, CEO of Continental Tire the Americas LLC.
Continental Tire the Americas LLC will begin construction on a $76 million, highly automated finished-goods warehouse at its Mount Vernon plant.
Aug. 21, 2026
Bridgestone
xxx
The new Bridgestone Potenza Race R semi-slick track tire has been designed for the 2026 Lamborghini Revuelto SV (Super Veloce).
Aug. 17, 2026
MTD
Bridgestone
Bridgestone’s Americas revenue increased 11% during the first half of 2026 as the tiremaker says it gained North American replacement tire market share.
Aug. 13, 2026
MTD
The new Crugen GT Pro all-season touring tire is launching in 85 sizes that together cover more than 85% of the SUV and CUV market.
Kumho Tire U.S.A. Inc. launched a new all-season touring tire, the Crugen GT Pro, and showcased its Road Venture HT at a recent ride-and-drive event near Seattle, Wash.
Aug. 12, 2026

Operations

ID 22829298 © Inna Felker | Dreamstime.com
'David didn’t defeat Goliath by becoming a bigger giant,' says Strandberg. 'He won because he understood his own strengths and refused to fight on Goliath’s terms.'
Whether your long-term goal is to build the next regional platform or eventually sell to one, the fundamentals are remarkably similar.
Aug. 20, 2026
Cassidy Tiire
'People are not numbers and never were,' says Van Batenburg.
In this new column, we will suggest what we think works and what does not in the operation of a tire dealership.
Aug. 17, 2026
ID 2116072 © Ieva Zigg | Dreamstime.com
'No amount of money will cause someone to abandon their internal motivators,' says McCarron.
One of the most controversial topics talked about in business is the idea that money is a motivator. By default, it is not.
Aug. 13, 2026
ID 2100142 © Dmitry Goygel-sokol | Dreamstime.com
'A peer-to-peer group can give you benchmarks, ideas and a little healthy pressure,' says O'Connor. 'It can show you where you are strong and where you are kidding yourself.'
In practice, a good peer-to-peer group can become much more than a benchmarking exercise.
Aug. 10, 2026

Photo Galleries

MTD
The new Crugen GT Pro is launching in 85 sizes that together cover more than 85% of the SUV and CUV market.
Kumho Tire U.S.A. Inc. took its Road Venture HT and new Crugen GT Pro to the Pacific Northwest – and MTD came along for the ride!
Aug. 11, 2026
MTD
Jamie Ward, current OTAA president and president/CEO of Tire Discounters Inc. (right), and Alex Boehnke, executive director of the OTAA (left), present a donation to John Kairys (center), executive director of the AACF.
Tire dealers and industry leaders swung big at the Ohio Tire & Automotive Association's (OTAA) annual golf outing at The Country Club at Muirfield Village.
Aug. 5, 2026
MTD
Kenda's Martin Wheel plant in Brimfield, Ohio
Tour Martin Wheel’s new Ohio plant, where wheels move through fabrication, welding and powder coating before tires and wheels are assembled and prepared for customers.
July 24, 2026
MTD
The new Renegade A/T from Radar Tires is available now in a number of popular sizes for light trucks and SUVs. Nearly 90 sizes will be available by the end of 2026.
Radar Tires recently held a ride-and-drive event in Portugal to showcase its new Renegade A/T - and MTD was there!
July 2, 2026

Products

Mobile Tech RX
Mobile Tech RX
Mobile Tech RX has launched a connected ADAS workflow powered by adasThink to help calibration providers identify work, manage pricing and document repairs from one platform.
Aug. 21, 2026
BF Goodrich Tires
Balancing 'off-road inspired style and capability' with on-road comfort, the Trail-Terrain T/A+ is designed for SUVs, CUVs and light trucks and for 'drivers who spend most of the time on roads but occasionally venture off pavement,' say company officials.
Michelin North America Inc. is announcing 17 additional sizes of the BFGoodrich-branded Trail-Terrain T/A+ tire.
Aug. 6, 2026
Continental Tire the Americas LLC
AltiMAX Arctic X
Continental has added two studdable winter tires to its General Tire lineup, covering passenger cars, crossovers, SUVs and light trucks.
Aug. 4, 2026
Maxam Tire North America Inc.
“The addition of the 50/65R51 further strengthens the MS501 product line and our dedication to supporting customers across an even broader range of mining and quarry applications,” says Matt Fagan, director of R&D at Maxam Tire North America.
Maxam Tire North America Inc. is expanding its MS501 MineXtra lineup by adding the new 50/65R51 size.
July 31, 2026

Executive Interviews

Goodyear Tire & Rubber Co.
'At the end of the day, our success is directly tied to our customers’ success,' says Mark Stewart, president and CEO of Goodyear Tire & Rubber Co.
Mark Stewart, president and CEO of Goodyear Tire & Rubber Co., discusses the company's vision for the future - and what that includes - in this interview.
Aug. 5, 2026
Pirelli
'Our overall direction is clear: sustainable, profitable growth anchored in the premium positioning of the Pirelli brand,' says Claudio Zanardo, CEO of Pirelli Tire North America Inc.
Pirelli Tire North America is making investments in strengthening its brand presence in the U.S., Claudio Zanardo, the company's CEO, tells MTD.
July 29, 2026
Ascenso Tires North America
'We're playing the long game - building something dependable rather than chasing a quick splash,' says Tom Clark, president of Ascenso Tires North America.
In this MTD exclusive, Tom Clark, president of Ascenso Tires North America, discusses the company's big achievements this year and provides a preview of what's next.
July 27, 2026
Giti Tire (USA) Ltd.
Phang Wai Yeen of CEO, Giti Tire (USA) Ltd., says 2026 'is a pivotal year' for the company.
In this MTD exclusive, Phang Wai Yeen, CEO of Giti Tire (USA) Ltd., details the next phase of the company's growth strategy.
July 22, 2026

Learning Resources

MTD
MTD Tire Dealer Survival Guide banner
MTD’s five-chapter eBook gives tire dealership owners and managers strategies to strengthen operations, improve sales, address customer objections and build accountable teams....
Aug. 5, 2026
amarok_mtd_think_featured
Sponsored
Tires, wheels, and palletized inventory are easy to move and hard to trace - making tire warehouses prime targets. This guide reveals how criminals target distribution centers...
May 11, 2026
amarok_mtd_tire_featured
Sponsored
Tires, wheels, and parts are high-value, easy-to-resell assets - making distribution centers prime targets for theft. This playbook outlines five practical ways to strengthen ...
May 11, 2026
adas
Sponsored
Nearly half of independent shops offer ADAS services—but most lack the processes, training, and confidence to deliver them consistently or profitably. Join industry experts as...
April 21, 2026