Sun Auto Tire & Service Inc.
The new Delta World Tire outlet is in Baton Rouge, La., and offers a full range of tire and auto service. Sun Auto Tire & Service Inc. acquired Delta World Tire in 2021.
Sun Auto Tire & Service Inc. recently surpassed the 550-store mark with the opening of a new Delta World Tire store and another acquisition.

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Some Tire Giants have found new vocations. This one now sells milkshakes!
July 2005 wasn't a good month for the 17-foot tall lady standing in front of Peoria Plaza Tire in Peoria, Ill.
Feb. 5, 2026
Foreign Tire Sales
The Otani KC1000 RFT, an ultra-high performance tire with run-flat technology, will hit the U.S. market in 2026.
Otani Tires is adding a number of new products to its line-up in 2026, reflecting the company's continued commitment to the United States market.
Feb. 3, 2026
VIP Tires & Service
The acquisition of Lyons Auto Service, which is based in West Hartford, Conn., expands VIP Tires & Service's network to 77 locations throughout New England.
Auburn, Maine-based VIP Tires & Service has acquired Lyons Auto Service, which has been rebranded Lyons Auto Service by VIP.
Feb. 3, 2026
Bridgestone Americas Inc.
The new Bridgestone Blizzak IcePeak will come in 107 sizes fitting wheels ranging from 14 inches to 22 inches in diameter and “will cover 97% of the U.S. car park,” according to Bridgestone Americas Inc. officials.
Bridgestone Americas Inc. is adding the new Blizzak IcePeak, a tire designed for most passenger vehicles, to its winter tire portfolio.
Feb. 2, 2026
MTD
'Last year was marked by the continued influx of tier-three and tier-four brands into the U.S. replacement channel,' writes MTD Editor Mike Manges in MTD's 2026 Facts Issue.
MTD's recently published 2026 Facts Issue takes a deep dive into the United States commercial truck tire market.
Feb. 2, 2026
Continental
Torben Tiersch's appointment marks 'a significant step in the company’s continued commitment to strengthening its OE partnerships and technical leadership across North and South America,' say Continental officials.
Torben Tiersch has been named director of original equipment, truck tires, Americas, for Continental.
Jan. 29, 2026
Hendrickson
TIREMAAX TPMS has been designed for seamless integration with Hendrickson's TIREMAAX PRO and PRO-LB tire pressure control systems.
Hendrickson has launched TIREMAAX TPMS, a hubcap-mounted trailer tire pressure monitoring solution.
Jan. 28, 2026
MTD
'At the end of the day, we need farmers to grow food,' said Jamey Smart, vice president, North America, Firestone Ag (pictured at K&M Tire Inc.'s annual meeting in Overland Park, Kan.)
Despite current challenges, there are still opportunities for ag tire dealers, according to Jamey Smart, vice president, North America, Firestone Ag.
Jan. 22, 2026
MTD
During an onstage Q&A session, Cheryl Gossard, president of K&M Tire Inc., and Lindsey Beer, chief strategy officer, Best-One Tire (pictured, left), discussed how the K&M Tire/Zurcher Tire Inc. deal will benefit the companies' customers.
During its recent 2026 meeting, K&M Tire Inc. discussed a new merger and operational enhancements it has made to serve customers more effectively.
Jan. 27, 2026
Zurcher Tire
“Combining our organizations is another step foward to becoming the industry’s leading, most trusted provider of tires and service in all of our geographic markets,” said Cheryl Gossard, president of K&M Tire.
Zurcher Tire Inc.’s wholesale division, which includes 12 distribution centers throughout five states, will soon be part of K&M Tire Inc.
Jan. 22, 2026
Tire Group International LLC
'For retailers, Kat Kash provides a turnkey value-add - no paperwork, no rebate handling and no friction - while helping differentiate Cosmo Tires in a competitive marketplace,' say Tire Group International LLC officials.
Tire Group International LLC has rolled out its Kat Kash Rebate Program, a new national customer incentive to help Cosmo brand tire dealers close the sale.
Jan. 19, 2026
'The Customer Loyalty Program is about rewarding commitment and helping our dealers grow profitably,” says Kirk Feinswog, ATD senior vice president of sales and marketing.
American Tire Distributors has rolled out its enhanced Customer Loyalty Program and its new Commercial Flex Program, which replaces the Hercules Flex Program.
Jan. 13, 2026
WS Fils (Adobe Stock)
The insights gathered from this survey will help us to identify training needs, perception gaps and capability deficits.
Modern Tire Dealer aims to understand and assess how automotive repair shops/tire shops perceive, understand and use advanced driver assistance systems (ADAS) technology - a rapidly...
Feb. 5, 2026
MTD
'For every ERANGE EV tire sold in North America, two pounds of plastic and debris were removed from oceans, rivers and coastlines,' say Sailun Tire Americas officials.
Sailun Tire Americas has renewed its "Partnership with Purpose" campaign with ocean clean-up group 4ocean.
Feb. 5, 2026
MTD
Goodyear Tire & Rubber Co. will close its mold shop in Findlay, Ohio.
Goodyear Tire & Rubber Co. is consolidating two mold facilities into a single location in Statesville, N.C.
Feb. 5, 2026
MTD
Tire Industry Association logo
Nitto Tire U.S.A. Inc. recently committed $5,000 to the Tire Industry Association's scholarship program.
Feb. 4, 2026
Hunter Engineering Co.
'Adding services doesn’t just make your business healthier today,' says Strandberg. 'It fundamentally changes how buyers view your business tomorrow.'
You don’t need to be thinking about selling to start thinking about offering an expanded menu of services.
Feb. 4, 2026
Grismer Tire Co.
'Helping should feel good and you should feel proud when you help a customer in need,' says McCarron.
Customers this year will need and seek help in making tough decisions.
Jan. 29, 2026
Butler Tires and Wheels
'We also note that January 2026 had a positive comp, with retail sellout volumes slightly positive,' says Healy. 'Assuming cooperative weather conditions, we would not be surprised to see flat-to-slightly-up volumes.'
We believe that many consumers in the market right now are looking for high-value tires at the lowest cost possible.
Jan. 26, 2026
Ford Motor Co.
'Investments in battery manufacturing have already created thousands of jobs in the U.S.,' says Van Batenburg.
Now that electric vehicles must stand on their own, more myths are circulating on social media than ever before.
Jan. 23, 2026
MTD
K&M Tire meeting
Hundreds of K&M Tire Inc.'s customers recently gathered in Overland Park, Kan. — and MTD was there!
Jan. 28, 2026
Sara Welch
Benton family
Black’s Tire Service Inc. celebrated its 97th anniversary and its biggest year in terms of expansion at its 2026 “Let’s Go Together” Sales and Leadership Conference, which took...
Jan. 20, 2026
MTD
Dealers take turns fielding questions from their peers during panel discussions tailored to retail, commercial and off-the-road tire topics. Josephine Foley, left, manager of safety and fleet for Sullivan Tire and Auto Service, and Sarah Mason, right, safety manager for Fountain Tire, participated in the retail roundtable.
Safety leaders from 38 tire dealerships around the U.S. gathered to share safety issues and best practices during the 2025 Safety Leadership Summit. MTD had the exclusive seat...
Oct. 22, 2025
MTD
Nexen Tire America Inc. rolled out two tires – the N’Priz S and the N’Fera Sport – at a ride-and-drive in Joliet, Ill. Pictured is the N’Fera Sport, mounted on a high-horsepower Porsche.
Nexen Tire America Inc. recently introduced two new tires at a ride-and-drive event – and MTD was there!
Oct. 6, 2025

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