AOT
'We are currently taking our initial round of factory orders from customers, with domestic availability beginning in August and all sizes in domestic inventories by October,” says Jon Vance, American Omni Trading Co.'s director of marketing and business development.
American Omni Trading Co. has announced that it is the exclusive distributor of Wanli-brand passenger and light truck tires in the United States.
Northwest Tire
From left to right, Cody Eckroth, Northwest Tire's new chief finanial officer; Paul Wald, the Biscmarck, N.D.-based dealership's new vice president; and Kory Grossman, Northwest Tire's president and CEO.
Continental Tire the Americas LLC
'Our new highly automated finished-goods warehouse underscores our growth ambitions in North America,” says Tansu Işık, CEO of Continental Tire the Americas LLC. (Pictured, a rendering of the Mount Vernon, Ill.-based warehouse.)
Black's Tire
'At Black's Tire, investing in our people has always been a priority,' says Ryan Benton, vice president of retail operations at Black's Tire Service. 'We're proud to help lead the way in building the next generation of skilled technicians.'
Pirelli & Cie SpA
'In the first quarter of 2026, Pirelli further strengthened its market position' in what the company calls the 'high-value' tire segment, which represents 82% of the firm's sales, according to Pirelli & Cie SpA officials.

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Retail

Kumho Tire
The new Kumho Road Venture HT will be available to dealers in May and consumers in June in more than 40 sizes.
Kumho Tire U.S.A. Inc. has launched the Road Venture HT, "an advanced all-season highway-terrain tire engineered for optimal performance across any road condition."
May 11, 2026
Greatwater
'Founded in 1991, Holly Tire & Auto Service has built a strong reputation in the community for honest, high-quality automotive repair and tire service,' say Greatwater officials.
GreatWater 360 Auto Care has acquired Holly Tire & Auto Service, an independent tire dealership based in Holly, Mich.
May 11, 2026
Hunter Engineering
When changing a big tire and wheel assembly, haste makes waste, according to Jim Hudson, product manager, tire changers, Hunter Engineering Co. His advice to techs? 'Slow down.'
Doing the job right requires skill, expertise, the correct equipment - and a little bit of patience.
May 11, 2026
FreedomSoft
“If your software can’t keep up with the pace of your business or it takes a new hire more than a day to be able to learn, then it’s time to start looking for another option,” says Joel Yelverton, software consultant, FreedomSoft.
Does your dealership’s point-of-sale system need an upgrade or full replacement?
May 8, 2026

Commercial

MTD
When it comes to service calls, “if you don’t feel comfortable, don’t do it,' said Clinton Smith of Richfield, Ohio-based Exit 11 Truck Tire Service.
Frozen lug nuts, bad weather and heavy traffic - these are some of the more mundane surprises that road service technicians can encounter.
May 11, 2026
Titan
According to Titan International Inc. officials. tracked equipment 'continues to play an increasingly important role across construction, rental equipment and related applications.'
Titan International Inc. is adding Titan Rubber Tracks to its portfolio, "a move long-anticipated by customers."
May 8, 2026
GRI
'The new policy applies to all GRI-branded pneumatic tires manufactured on or after Jan. 1, 2025, and covers customers across more than 80 countries worldwide,' according to GRI officials.
Global Rubber Industries Pvt. Ltd. has made a "significant enhancement" to its limited warranty policy for pneumatic tires.
May 6, 2026
CMA
'Both Patrick and Jose have shown the desire to grow within CMA and Double Coin and their hard work and visions have allowed them to earn these promotions”, says Aaron Murphy, senior vice president, CMA/Double Coin.
CMA/Double Coin has promoted Patrick Etheridge to director of OEM/truck stop sales and Jose Pfirrmann to director of sales for region one.
May 6, 2026

Wholesale/Distribution

MTD
Ken Langhals, CEO of K&M Tire Inc., was named MTD's Tire Dealer of the Year Award winner in 2025.
MTD is accepting nominations for its prestigious Tire Dealer of the Year Award through May 29.
May 5, 2026
TGI
Tires Easy will donate $20 to Blood Cancer United for every set of four Cosmo tires purchased at www.tires-easy.com.
Tire Group International LLC's Cosmo brand and Tire Easy have launched a month-long campaign to support patients and families impacted by blood cancer.
May 5, 2026
TBC Corp.
Greg Ortega (pictured) will oversee TBC Corp.'s global purchasing strategies and supplier partnerships.
TBC Corp. has promoted Greg Ortega to chief purchasing officer and has named Rachel Tibor chief marketing officer, wholesale.
May 4, 2026
TGI
'This isn’t just about marketing materials,' says Mark Lindsey, Tire Group International LLC's chief strategy officer. 'It's about enabling our partners to bring the Cosmo lifestyle to life in their markets.'
Tire Group International LLC has launched CosmoTiresGear.com, "a one-stop website designed exclusively for its distributors and retailers."
April 28, 2026

Suppliers

Bridgestone
According to Bridgestone Corp. officials, 'the Fenomeno Roadster’s Potenza Sport fitment is available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes
The new Lamborghini Fenomeno Roadster will be equipped with two custom-engineered Bridgestone Potenza Sport ultra-high performance tires.
May 11, 2026
USTMA
The U.S. Tire Manufacturers Association has announced that Anne Forristall Luke (pictured) will retire at the end of 2026.
Anne Forristall Luke will retire as president and CEO of the U.S. Tire Manufacturers Association at the end of 2026.
May 11, 2026
Goodyear Tire & Rubber Co.
'It's even more critical today that our product development efforts sustain the momentum we’ve achieved over the last two years,” said Mark Stewart, president and CEO of Goodyear Tire & Rubber Co. (Pictured, the Goodyear Wrangler Outbound AT, which was introduced last year.)
Coming off a challenging first quarter, Goodyear Tire & Rubber Co. is emphasizing cost control and maintaining product momentum.
May 7, 2026
Goodyear Tire & Rubber Co.
Goodyear Tire & Rubber Co.'s tire unit volume in its Americas region dropped 17% during the first quarter of 2026.
Goodyear Tire & Rubber Co. took a net loss of $249 million during the first quarter of 2026 versus net income of $115 million during the same period in 2025.
May 6, 2026

Operations

ID 188845589 © Coatchristophe | Dreamstime.com
'The next generation of consolidators will treat the customer experience as a core competency, not an afterthought,' says Strandberg.
When it's time to sell, will your dealership be attractive to the next wave of consolidators?
May 11, 2026
MTD
'Selling to another independent operator helps preserve what made the business successful in the first place,' says O'Connor.
Succession is quickly becoming one of the most defining decisions facing tire dealers today.
May 7, 2026
5489858 © Dgareri | Dreamstime.com
'Lowering the bar because something is hard does not produce better outcomes,' says McCarron.
You can dramatically increase your odds of having a winning season by setting and enforcing high standards.
May 4, 2026
Yokohama
'All things considered, we would describe the outlook for the industry as being in a mixed position,' says Healy.
Underlying demand conditions have yet to show the level of improvement desired by most dealers.
April 21, 2026

Photo Galleries

MTD
hall of fame panel
From general sessions to the trade show floor, here’s a look at how the Big O Tires family came together from April 14-16 in Louisville, Ky.
April 20, 2026
MTD
'Around 100 shareholder/members and 50 vendors made up the 400 attendees at this year's event,' says Jason Rook, president and CEO of the Independent Tire Dealers Group LLC (ITDG.)
Here's an up-close look at the Independent Tire Dealers Group LLC's recent members meeting in Orlando, Fla.!
April 17, 2026
MTD
Big Brand Tire & Service recognized employees across several categories for exceeding financial benchmarks and creating an exceptional customer experience.
Big Brand Tire & Service recently honored some of its top performers at its President's Club event in Las Vegas, Nev. Here's a look!
April 15, 2026
MTD
The Omni Recon Trail HD is available in three 14-inch and four 15-inch sizes. AOT's category management team closely follows original equipment and replacement size trends.
American Omni Trading Co. recently launched the Omni Recon Trail HD and the Omni Recon Trail Pro - and MTD went along for the ride!
April 2, 2026

Products

Maxam Tire North America
“With the addition of the 45/54R45 size, we’re continuing to respond directly to market needs while expanding access to a proven loader tire,” says Jimmy McDonnell, vice president of sales and marketing at Maxam Tire North America.
Maxam Tire North America is adding a new 45/65R45 size in the MS406 E4/L4 OTR tire line.
April 7, 2026
ATD
The new Ironman iMOVE Sport G2 is available in 17 sizes for wheels ranging from 18 inches to 21 inches in diameter, 'covering many of today’s most popular sedans, crossovers and SUVs,' say American Tire Distributors officials.
New new Ironman iMOVE Sport G2 from American Tire Distributors is an all-season ultra-high performance tire designed for select electric vehicles and other cars.
April 3, 2026
Petlas
The new PtxMD51 is built to perform in environments 'where wear, impact, and cut risks are consistently high,' say Petlas Tire Corp. officials.
Petlas Tire Corp. has expanded its OTR tire range with the launch of the PtxMD51, a new L-5 type tire developed for underground mining loaders and trucks.
April 3, 2026
Tire Group International LLC (TGI)
The tire, which became available in the U.S. in Q4 of 2025, is engineered to meet the demands of performance and touring products with an extended tread life, increased traction on the road and lower rolling resistance.
Tire Group International LLC (TGI) says it is elevating its Cosmo Tires brand with the EV-ready Kurrent tire, nicknamed "The Touring Kat."
March 26, 2026

Learning Resources

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Tires, wheels, and palletized inventory are easy to move and hard to trace - making tire warehouses prime targets. This guide reveals how criminals target distribution centers...
May 11, 2026
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Tires, wheels, and parts are high-value, easy-to-resell assets - making distribution centers prime targets for theft. This playbook outlines five practical ways to strengthen ...
May 11, 2026
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Nearly half of independent shops offer ADAS services—but most lack the processes, training, and confidence to deliver them consistently or profitably. Join industry experts as...
April 21, 2026
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Think like a thief to stop one. Join this eye-opening session to uncover how criminals target auto businesses and learn proactive strategies to protect your tools, vehicles, and...
Oct. 28, 2025