MTD
More vehicles will continue to roll off the assembly line equipped with increasingly sophisticated ADAS and you will see more of these vehicles at your dealership.
Once in a while, legislation that benefits the automotive aftermarket — and independent tire dealers, in particular — comes along.
Mike Manges
Once a passenger tire reaches below the legal limit of a 2/32-inch tread depth, wear can extend to the tire's body and can severely impact traction and handling, according to Kevin Rohlwing, chief technical officer for the Tire Industry Association.
Wonderland Tire
Jon Langerak, president and CEO of Wonderland Tire Co., is a past MTD Tire Dealer of the Year Award winner.
MTD
Prinx Chengshan Holdings officials report that the company “achieved year-on-year growth in overall sales volume and revenue through various measures, such as product matrix optimization, expansion of global marketing channels and enhancement of brand value,
Gripmax
'The market will see a more ambitious Gripmax in 2026,' says David Wang, managing director of Gripmax Tires Inc.

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Retail

RNR Tire Express
“Mother’s Day is a reminder to celebrate the women who give so much of themselves every day for their families and communities,” says Adam Sutton, CEO of DX3 Brands and RNR Tire Express. “This is a small way for us to say thank you for their incredible impact and let them know how much they’re truly valued and appreciated.”
RNR Tire Express is marking its 10th Annual Mother's Day Giveaway initiative to honor mothers across the country.
April 9, 2026
Sun Auto Tire & Service Inc.
'This acquisition reflects a disciplined approach to expanding in high-opportunity regional markets where we can build density and deliver a consistent, high-quality experience,' says Rob Kingery, regional vice president, Sun Auto Tire & Service Inc.
Sun Auto Tire & Service Inc. has acquired Carmerica, which is based in Sellersburg, Ind.
April 9, 2026
America's Tire
'With America's Tire's strong foundation in Southern California, this partnership positions us well to connect with more customers across the region, while continuing to promote tire safety among passionate soccer fans,' says Tom Williams, chief experience officer at America's Tire.
America's Tire announced a season-long partnership with the Los Angeles Football Club and will become the organization's official tire partner.
April 8, 2026
OK Tire Stores Inc.
'A highly respected industry leader, Diogenes brings extensive experience in business development, sales leadership and customer engagement, having held senior executive roles across Canada’s tire sector,' say OK Tire officials.
OK Tire Stores Inc. has appointed Phil Diogenes as vice president of business development.
April 7, 2026

Commercial

Ascenso Tires North America
The new Ascenso SSS 340 is backed by a two-year warranty, 'underscoring Ascenso’s commitment to product quality, durability and performance in severe-duty skid steer applications,' according to Ascenso Tires North America officials.
Ascenso Tires North America has introduced the SSS 340, its first tire engineered for skid steer applications in industrial and construction environments.
April 7, 2026
Maxam Tire North America
“With the addition of the 45/54R45 size, we’re continuing to respond directly to market needs while expanding access to a proven loader tire,” says Jimmy McDonnell, vice president of sales and marketing at Maxam Tire North America.
Maxam Tire North America is adding a new 45/65R45 size in the MS406 E4/L4 OTR tire line.
April 7, 2026
Petlas
The new PtxMD51 is built to perform in environments 'where wear, impact, and cut risks are consistently high,' say Petlas Tire Corp. officials.
Petlas Tire Corp. has expanded its OTR tire range with the launch of the PtxMD51, a new L-5 type tire developed for underground mining loaders and trucks.
April 3, 2026
Commercial Tire Inc.
Bob Schwenkfelder (pictured left, with his son, Trent), launched Commercial Tire Inc. in 1968 from a single location in Boise, Idaho.
John R. “Bob” Schwenkfelder, the founder of Meridien, Idaho-based Commercial Tire Inc., one of the country's largest commercial tire dealerships, died on March 28.
April 2, 2026

Wholesale/Distribution

TGI
More than 5,000 people attended Tire Group International LLC's (TGI) recent Kool Kat Ambush event in Miami, Fla.
More than 5,000 people attended Tire Group International LLC's recent Kool Kat Ambush event in Miami, Fla.
March 30, 2026
McGee Co
'We wouldn't be where we are today without the support of our dedicated employees and the trust of our customers across the U.S.,' say McGee Co. officials.
McGee Co. will celebrate its 75th anniversary with a customer appreciation event at its Denver, Colo., distribution center on April 24.
March 24, 2026
TBC Corp.
TBC Corp.'s executive committee accepted a proclamation issued by the Palm Beach County, Fla., board of commissioners, designating March 23 as 'TBC Corporation Day.'
TBC Corp. recently celebrated its 70th anniversary with a special honor from the Palm Beach County, Fla., board of commissioners.
March 24, 2026
American Tire Distributors
The addition of Falken brand TBR tires 'is important step forward for the customers we serve,” says Dave Goldman, senior vice president, commercial products, sales, American Tire Distributors.
American Tire Distributors (ATD) has added Falken brand medium truck tires to its portfolio in a move that expands ATD's commercial tire offering.
March 24, 2026

Suppliers

Yokohama
The Subaru Uncharted, which was introduced to North America this past December, will be fitted with the Yokohama Geolandar X-CV in size 235/50R20.
Yokohama Rubber Co. Ltd. has announced that its Geolandar X-CV will be original equipment on Subaru's new electric vehicle, the Uncharted.
April 9, 2026
AACF and CIF
Both organizations provide emergency financial assistance to individuals and families experiencing crises such as accidents, natural disasters or other catastrophic events.
The Automotive Aftermarket Charitable Foundation (AACF) and the Collision Industry Foundation (CIF) announced a new partnership to support automotive industry professionals in...
April 9, 2026
BendPak
Intended for 'demanding shop environments,' company officials say the APEX AL10C is built for smooth lifting and 'requires fewer moving parts for reduced maintenance.'
BendPak is rolling out its new APEX by BendPak AL10C two-post lift for professional and home garages.
April 9, 2026
MaddenCo
'By eliminating paper-based processes and improving delivery transparency, the app helps dealers save time, reduce errors and strengthen customer relationships,' say MaddenCo officials.
MaddenCo Inc. has introduced its Delivery App, which is designed to simplify and modernize the product delivery process for tire dealers.
April 8, 2026

Operations

ID 108134 © Joao Estevao Andrade De Freitas | Dreamstime.com
What do employees really want? Read the below letter.
What are employees looking for? Check out this letter from a prospective employee to a prospective boss.
April 6, 2026
MTD
'We talk about consolidation, we talk about private equity and we talk about growth,' says Strandberg. 'But we don’t talk enough about what might be the most important decision a family business will ever face: Who’s next?'
When a second-generation transition does make sense, the best outcomes tend to follow a similar pattern.
March 30, 2026
ID 10162822 © Ron Sumners | Dreamstime.com
'Crude oil prices also remain an important driver of fuel costs, with the price of a barrel of oil surpassing the $100 mark multiple times,' says Healy.
Recent conflict in the Middle East should not be ignored as it relates to the tire industry.
March 25, 2026
Synchrony
'It is not the gift of gab that makes advisors successful,' says McCarron. 'Listening is a crucial skill, but then returning that listening exercise back to the customer through empathy usually seals the deal.'
If you want a customer for life, educate your employees to understand and act on the idea that every purchase is a promise of trust.
March 18, 2026

Photo Galleries

MTD
The Omni Recon Trail HD is available in three 14-inch and four 15-inch sizes. AOT's category management team closely follows original equipment and replacement size trends.
American Omni Trading Co. recently launched the Omni Recon Trail HD and the Omni Recon Trail Pro - and MTD went along for the ride!
April 2, 2026
MTD
Legacy Tire & Auto Service
A year after reopening, Legacy Tire is marking the milestone with the people who made it possible — its customers, team and community.
April 2, 2026
MTD
More than 760 dealers from across the United States gathered in Costa Mujeres, Mexico, for the Continental GOLD meeting. Eighty of them were first-time attendees.
Continental Tire the Americas LLC recently held its annual GOLD dealer meeting in Mexico. Here's a look!
March 18, 2026
MTD
TIA Women's Only Certified CTS Instructor Class
Participants gained hands-on experience in commercial tire service, guided by TIA's Director of Tire Service Matthew White.
March 12, 2026

Products

ATD
The new Ironman iMOVE Sport G2 is available in 17 sizes for wheels ranging from 18 inches to 21 inches in diameter, 'covering many of today’s most popular sedans, crossovers and SUVs,' say American Tire Distributors officials.
New new Ironman iMOVE Sport G2 from American Tire Distributors is an all-season ultra-high performance tire designed for select electric vehicles and other cars.
April 3, 2026
Tire Group International LLC (TGI)
The tire, which became available in the U.S. in Q4 of 2025, is engineered to meet the demands of performance and touring products with an extended tread life, increased traction on the road and lower rolling resistance.
Tire Group International LLC (TGI) says it is elevating its Cosmo Tires brand with the EV-ready Kurrent tire, nicknamed "The Touring Kat."
March 26, 2026
Toyo
The new Toyo M165 'offers fuel efficiency and long even wear, making it an excellent choice for commercial vans seeking to reduce operating costs,' according to Toyo officials.
Toyo Tire U.S.A. Corp. has launched the Toyo M165 commercial van all-season tire, "built to meet the rigorous stop-and-go demands of last-mile deliveries."
March 11, 2026
Titan International Inc.
“Titan is setting a new standard in high-speed trailer tire performance,” says Ryan Fuller, high speed trailer product manager for the Titan Specialty Division.
Titan International Inc. is launching the new Radial Trail A/T, coining it as "the industry’s first true all-terrain trailer tire."
March 5, 2026

Learning Resources

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Nearly half of independent shops offer ADAS services—but most lack the processes, training, and confidence to deliver them consistently or profitably. Join industry experts as...
April 21, 2026
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Think like a thief to stop one. Join this eye-opening session to uncover how criminals target auto businesses and learn proactive strategies to protect your tools, vehicles, and...
Oct. 28, 2025
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Sponsored
Close the profit gap hiding in your calls. We’ll show you how to recapture lost revenue and boost your bottom line—no added overhead.
Sept. 17, 2025