Border Tire LLC.
'We're trying to capitalize on the efficiencies you get in being in a larger, more productive facility with newer equipment,' says Jim Russell, executive vice president of El Paso, Texas-based Border Tire LLC.
Border Tire LLC's retread plant in Redlands, Calif., is generating new efficiencies, says Jim Russell, the dealership's executive vice president.
Sun Auto Tire & Service Inc.
'The stores will transition into established brands, including Sun Auto Tire & Service and Tire Works,' according to Sun Auto Tire & Service Inc. officials.
Michelin North America
car on snowy road
K&M Tire
In addition to the recognition of his or her peers, this year’s award winner will be featured in the September 2026 edition of MTD. (Pictured, Ken Langhals, CEO of K&M Tire Inc. and MTD's 2025 Tire Dealer of the Year Award recipient.)
MTD
Truckers Against Trafficking (TAT) led a panel discussion about the current state of human trafficking across the nation.

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Retail

TireTutor
'This integration removes friction from the booking process and helps our dealers capture demand at the exact moment consumers are searching for their services,' says Jason Abrahams, founder and CEO of TireTutor.
TireTutor has announced an integration with Reserve with Google, giving tire buyers the ability to book appointments directly from Google Search and Maps.
March 31, 2026
America's Tire
'As America's Tire continues to expand its presence in the Northeast, our objective is to exceed customer expectations by ensuring consistent, reliable support across every interaction,' says Tom Williams, chief experience officer at America's Tire.
America's Tire will be the official tire retailer of Major League Soccer's Philadelphia Union in a three-year partnership.
March 20, 2026
Sullivan Tire Co. Inc.
Red Sox magnets are now available at Sullivan Tire Co. Inc. stores.
In time for the start of the Major League Baseball season, Red Sox magnet schedules are now available at all Sullivan Tire Co. Inc. stores.
March 19, 2026
Sun Auto Tire & Service Inc.
Sun Auto Tire & Service Inc. says it has more than 575 stores nationwide.
Sun Auto Tire & Service Inc. has entered the Colorado market through the acquisition of 23 DAS Drive Automotive Services stores in Colorado and Arizona.
March 18, 2026

Commercial

Technical Rubber Co.
Bill Johnson retired as Technical Rubber Co.'s vice president of technology in 2023.
Bill Johnson, one of the industry's foremost experts on tire repair and longtime Technical Rubber Co. employee, died on March 29 at the age of 68.
March 31, 2026
Sailun
The Sailun 70’s Series is distributed exclusively in the United States by TBC Corp.
Sailun Tire Americas has added two new tires - the SFL70 EFT and the STL70 EFT - to its 70's Series medium truck tire range, which also includes the SDL70 EFT.
March 31, 2026
Triangle Tire
Triangle Tire's new 'EnsureX Efficient Technology resolves the long-standing industry challenge of adhesion ... between rubber polymers and steel cords in heavy-duty OTR tires,' according to Triangle officials.
A new-generation bonding and protection technology has been developed by Triangle Tire for giant OTR tires.
March 30, 2026
Titan International Inc.
In her new role, Kendra Mann will be responsible for 'strategy and execution across Titan and Goodyear agricultural products' in the replacement channel, according to Titan International Inc. officials.
Titan International Inc. has promoted Kendra Mann to director of aftermarket sales, Titan/Goodyear Ag.
March 26, 2026

Wholesale/Distribution

TGI
More than 5,000 people attended Tire Group International LLC's (TGI) recent Kool Kat Ambush event in Miami, Fla.
More than 5,000 people attended Tire Group International LLC's recent Kool Kat Ambush event in Miami, Fla.
March 30, 2026
McGee Co
'We wouldn't be where we are today without the support of our dedicated employees and the trust of our customers across the U.S.,' say McGee Co. officials.
McGee Co. will celebrate its 75th anniversary with a customer appreciation event at its Denver, Colo., distribution center on April 24.
March 24, 2026
TBC Corp.
TBC Corp.'s executive committee accepted a proclamation issued by the Palm Beach County, Fla., board of commissioners, designating March 23 as 'TBC Corporation Day.'
TBC Corp. recently celebrated its 70th anniversary with a special honor from the Palm Beach County, Fla., board of commissioners.
March 24, 2026
Performance Plus Tire
'Lucas Classic Tires will continue as a separate entity within the Performance Plus Tire offering, with its identity and specialized product focus preserved,' say Performance Plus Tire officials.
Long Beach, Calif.-based Performance Plus Tire has acquired Lucas Classic Tires, a premier supplier of classic and antique tires.
March 13, 2026

Suppliers

Toyo
'Ken Cole, Shawn Blythe, Bill Carroll and Steven Shearer have been elevated to director-level roles across sales, strategic accounts, retail channels and operations,' according to Toyo officials.
Toyo Tire U.S.A. Corp. has promoted four members of its sales management team to new roles.
March 30, 2026
Hunter Engineering Co.
'The new space will provide increased capacity for existing four-post and scissor lift manufacturing, as well as for future product lines,' say company officials.
Hunter Engineering Co.'s Durant, Miss., manufacturing plant recently completed a 60,000 square-foot addition.
March 30, 2026
Nokian
Consumers can vote via Nokian Tyres' social media channels.
Nokian Tyres is asking drivers to nominate the state or province with the worst roads in a contest that runs through April 10.
March 30, 2026
Giti Tire (USA) Ltd.
The 2026 winners include Chester Park School of Fine Arts (elementary school), Great Falls Middle and Lewisville HS.
Giti Tire (USA) Ltd. recently announced the winners of its annual Chester County STEAM Competition to highlight student innovation and learning.
March 27, 2026

Operations

MTD
'We talk about consolidation, we talk about private equity and we talk about growth,' says Strandberg. 'But we don’t talk enough about what might be the most important decision a family business will ever face: Who’s next?'
When a second-generation transition does make sense, the best outcomes tend to follow a similar pattern.
March 30, 2026
ID 10162822 © Ron Sumners | Dreamstime.com
'Crude oil prices also remain an important driver of fuel costs, with the price of a barrel of oil surpassing the $100 mark multiple times,' says Healy.
Recent conflict in the Middle East should not be ignored as it relates to the tire industry.
March 25, 2026
Synchrony
'It is not the gift of gab that makes advisors successful,' says McCarron. 'Listening is a crucial skill, but then returning that listening exercise back to the customer through empathy usually seals the deal.'
If you want a customer for life, educate your employees to understand and act on the idea that every purchase is a promise of trust.
March 18, 2026
MTD
'EVs will not go away,' says Van Batenburg. 'They make sense to many car owners and if America wants to stay competitive worldwide, we need to be a leader in electric drive systems.'
New equipment wears out and must be replaced. Old ways of thinking wear out, too.
March 12, 2026

Photo Galleries

MTD
More than 760 dealers from across the United States gathered in Costa Mujeres, Mexico, for the Continental GOLD meeting. Eighty of them were first-time attendees.
Continental Tire the Americas LLC recently held its annual GOLD dealer meeting in Mexico. Here's a look!
March 18, 2026
MTD
TIA Women's Only Certified CTS Instructor Class
Participants gained hands-on experience in commercial tire service, guided by TIA's Director of Tire Service Matthew White.
March 12, 2026
MTD
conference hall
MTD takes you back to the recent TIA OTR Tire Conference with more photos from the event!
Feb. 25, 2026
MTD
OTR panel discussion
Check out these photos from the Tire Industry Association's 2026 OTR Tire Conference in Orlando, Fla.!
Feb. 19, 2026

Products

Tire Group International LLC (TGI)
The tire, which became available in the U.S. in Q4 of 2025, is engineered to meet the demands of performance and touring products with an extended tread life, increased traction on the road and lower rolling resistance.
Tire Group International LLC (TGI) says it is elevating its Cosmo Tires brand with the EV-ready Kurrent tire, nicknamed "The Touring Kat."
March 26, 2026
Toyo
The new Toyo M165 'offers fuel efficiency and long even wear, making it an excellent choice for commercial vans seeking to reduce operating costs,' according to Toyo officials.
Toyo Tire U.S.A. Corp. has launched the Toyo M165 commercial van all-season tire, "built to meet the rigorous stop-and-go demands of last-mile deliveries."
March 11, 2026
Titan International Inc.
“Titan is setting a new standard in high-speed trailer tire performance,” says Ryan Fuller, high speed trailer product manager for the Titan Specialty Division.
Titan International Inc. is launching the new Radial Trail A/T, coining it as "the industry’s first true all-terrain trailer tire."
March 5, 2026
Double Coin
The company will display truck and bus radial (TBR) tires with personnel on-site at Booth #2435 to answer questions, review products and coordinate a special raffle of outdoor sporting equipment, according to Double Coin officials.
CMA/Double Coin will be at this year’s Technology & Maintenance Council (TMC) show Mar. 16-19 in Nashville, Tenn.
March 5, 2026

Learning Resources

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April 21, 2026
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Oct. 28, 2025
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Sept. 17, 2025