Rema Tip Top
Using Oculus VR headsets that immerse participants in “a fully interactive 3D” setting, REMA-VRT “combines immersive VR (virtual reality) technology with industry-standard procedures to create a safe, hands-on learning environment without the risks or costs of physical equipment,' say Rema Tip Top North America officials.
Rema Tip Top North America Inc.’s new virtual reality tire repair training program is set to debut at the 2025 SEMA Show.
VIP Tires & Service
VIP Tires & Service's new store in Wallingford, Conn., has five bays and will open on Oct. 21.
Sun Auto Tire & Service
The new Plaza Tire Service store in Fairview Heights, Ill., has eight service bays and spans 6,500 square feet.
Telle Tire
The new Telle Tire store in Ballwin, Mo. (pictured), has five service bays and employs Telle Tire & Auto Centers associates, while the dealership's new Chesterfield, Mo., store has seven associates and 10 service bays.
Tire Discounters
The Mableton, Ga., store is a former Pep Boys - Manny, Moe & Jack location and 'is bringing Tire Discounters’ customer-first approach to Cobb County,' Ga., say Tire Discounters officials.

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Retail

MTD
The Nexen N'Fera Sport is original equipment on the new Kia EV5.
Kia has picked two Nexen tires, the Roadian GTX and the N'Fera Sport, to be original equipment on the Kia EV5 electric vehicle.
Oct. 13, 2025
Midas
'Midas topped the automotive industry category, which also includes car parts, car washes and auto detailing,' say Midas officials.
Midas has moved up five spots on The Franchise Times Top 400 Largest Brands in Franchise and is the highest-ranked franchise in the list's automotive industry category.
Oct. 8, 2025
Point S USA
Point S USA has added 49 new stores so far this year, including expansion into the state of Illinois, bringing the network to more than 450 locations nationwide.
Point S USA has launched JoinPointSTire.com, a site designed to "clearly communicate how the cooperative works and why it is different," say Point S officials.
Oct. 8, 2025
Black's Tire
Nearly 300 golfers participated in the event, which took place in Myrtle Beach, S.C.
A recent golf outing hosted by Black's Tire Service Inc. raised more than $272,000 for the Boys and Girls Homes of North Carolina.
Oct. 7, 2025

Commercial

Maxam
The Maxam MS501 MineXtra is now available in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machines.
Maxam Tire North America has rolled out the MS501 MineXtra in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machinery.
Oct. 8, 2025
Hunter Engineering
'The new P492HD and P493HD offer ease of access with high-capacity, robust construction for getting vehicles on and off the rack and back in service as quickly as possible,' say Hunter Engineering Co. officials.
Hunter Engineering Co. has introduced two new, heavy-duty pit rack configurations designed to service a wide variety of trucks, especially longer and heavier ones.
Oct. 7, 2025
Bridgestone Americas Inc.
'Bridgestone’s next-generation ENLITEN technology unlocks greater levels of performance, along with an enhanced focus on sustainability, enabling us to make Firestone’s best tire even better,” says Steve Hoeft, president, Commercial Truck Group, Bridgestone Americas Inc.
Bridgestone Americas Inc.'s new Firestone FS592 steer tire has been designed for long-haul and regional fleets and contains Bridgestone's ENLITEN technology.
Oct. 7, 2025
Southern Tire Mart
Southern Tire Mart at Pilot plans to have 100 locations by the end of 2025.
Southern Tire Mart at Pilot is opening six locations during the third quarter, giving the joint venture more than 90 stores nationwide.
Oct. 6, 2025

Wholesale/Distribution

OTR Engineering Solutions
'The new location stocks a wide range of off-the-road tires, tracks, wheels and assemblies and also features OTR’s popular Foam Fill Exchange program to help dealers and rental centers reduce costly downtime,' say OTR Engineering Solutions officials.
OTR Engineering Solutions' new Phoenix, Ariz., distribution center is fully operational, extending service to customers across the Southwest.
Oct. 9, 2025
ATD
'We’re thrilled to welcome Todd to the ATD leadership team,” says Ira Silver, CEO of American Tire Distributors. “His financial acumen, strategic mindset and collaborative approach make him a great fit for our culture and our ambitions.'
Todd Pearce is American Tire Distributors' new chief financial officer.
Oct. 9, 2025
MTD
Tire Group International LLC will distribute Vogue brand tires in three states.
Tire Group International LLC is now the authorized distributor of Vogue brand tires in Florida, Oregon and Washington.
Oct. 6, 2025
Canada Tire
Canada Tire Inc. has opened a new distribution center in the Quebec City area.
Canada Tire Inc. has opened a new distribution center in the Quebec City, Quebec, area, giving the company seven distribution centers in total.
Oct. 1, 2025

Suppliers

Prinx Chengshan Tire North America Inc.
Since becoming the Official Tire of the American Hockey League earlier this year, the Fortune Brand has extended its sponsorship to include the monthly Expect More Player of the Month, as well as the Expect More Player of the Year.
Prinx Chengshan Tire North America Inc.'s Fortune brand will sponsor the American Hockey League's (AHL's) "Expect More" Player of the Month award for the 2025-2026 season.
Oct. 13, 2025
XTool
HDGURU supports Cummins ECU and HD OBD2 generic diagnostics, 'offering code scanning and clearing, live data monitoring and detailed ECU information.'
HDGURU is XTool's first entry-level, heavy-duty vehicle diagnostic tool, featuring a streamlined Linux system and a 5.46-inch display.
Oct. 10, 2025
Anyline
'This upgrade enables dealerships to move beyond basic storage and cataloging, unlocking new revenue opportunities and enhancing customer trust with data-driven tire insights,' say Anyline officials.
Anyline is teaming with Tire Storage Solutions (TSS) to integrate Anyline's artificial intelligence-powered tread inspection tech into TSS' digital storage platform.
Oct. 9, 2025
Nokian
Nokian Tyres' new 'First Things First' consumer awareness campaign runs through the end of the year.
Nokian Tyres has launched "First Things First," a consumer awareness campaign designed to push consumers to tire dealerships before holiday travel begins.
Oct. 9, 2025

Operations

Butler Tires and Wheels
'Dealer commentary suggests consumer demand for PLT replacement tires was positive on a net basis,' says Healy.
We look at trends during the third quarter as a win for the industry, with three straight months of reported retail gains.
Oct. 13, 2025
MTD
What customers experience and more importantly, what they feel with every experience is what will define your culture, Dennis McCarron says.
Culture in a work environment doesn't come from the top. The systems and beliefs of employees who do the work dictate the culture.
Oct. 10, 2025
MTD
'The right buyer not only determines the value you get at closing, but also shapes the future of your business, your employees and your legacy,' says Strandberg.
If you’ve built a thriving tire business, there will come a day when you seriously consider selling. For many owners, the first thought is about securing the highest price. But...
Sept. 29, 2025
Photo: Ford Motor Co.
The four Ps of marketing apply to EV and hybrid vehicle service, too.
Whether you have a Master’s degree in business or grew up in a family tire store or somewhere in between, the four “Ps” of any business need constant attention.
Sept. 24, 2025

Photo Galleries

MTD
Nexen Tire America Inc. rolled out two tires – the N’Priz S and the N’Fera Sport – at a ride-and-drive in Joliet, Ill. Pictured is the N’Fera Sport, mounted on a high-horsepower Porsche.
Nexen Tire America Inc. recently introduced two new tires at a ride-and-drive event – and MTD was there!
Oct. 6, 2025
MTD
More than 450 guests attended the meeting. (Pictured, from left to right, Ryan Moylan, sales manager, Tireweb; Mark Zurcher, co-owner of Best-One Tire Group; and Carson Cornelius, general manager, Tireweb.)
Best-One Tire Group recently held its annual member meeting in Indianapolis - and MTD was there!
Sept. 22, 2025
BKT
Balkrishna Industries Ltd. (BKT) exhibited at this year's Farm Progress Show.
Many tire manufacturers ventured to Decatur, Ill., recently for the 2025 Farm Progress Show to highlight ag tires and technology — and MTD was there!
Aug. 29, 2025
MTD
The new Sailun TerraMax AT2 (pictured) and the new Sailun Atrezzo SVA2 are exclusively available in the U.S. through TBC and National Tire Warehouse (NTW) and can be purchased in Canada via multiple distributors.
Sailun Tire Americas introduced two new tires at its Sailun Traction Tour event near Salt Lake City, Utah. Here's a look!
Aug. 26, 2025

Learning Resources

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Oct. 28, 2025
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Sept. 17, 2025
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Fleet vehicles face tire and car maintenance challenges due to constant motion. To tackle this, we surveyed nearly 200 U.S. fleet professionals on advanced data-capture solutions...
Oct. 31, 2024
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Our AI technology allows you to measure tire tread depth using just your mobile device, significantly boosting road safety. Say goodbye to outdated and expensive traditional methods...
Oct. 31, 2024