Dozens of tire manufacturers say the evolving trends in all-weather tires are increasing the importance of product knowledge and customer communication for U.S. dealers.

Technology Drives Future of All-Weather Tires

Advancements in technology, vehicle demands and performance expectations are fueling growth in the all-weather segment.

Retail

Your Winter Service Checklist

Left Lane Auto LLC recently expanded its presence in Wisconsin by acquiring J&L Tire & Service, a two-location tire dealership. .

Retail

Left Lane Acquires J&L Tire

Jacques Fourie (pictured) will lead Bridgestone's Canadian business, 'with end-to-end responsibility for its strategy, commercial operations and long-term growth plans across the country,' according to Bridgestone officials.

Suppliers

Bridgestone Names Canada President

Kent Coleman's new Big O Tires outlet spans more than 12,000-square-feet and has 11 service bays.

Retail

Coleman Adds Big O Store

Career Center

The Modern Tire Dealer Show

'We had a lot of concerns with this regulation,' says Roy Littlefield IV, the Tire Industry Association's vice president of government relations.

Multimedia

California Dealers Find Relief

The Modern Tire Dealer Show

Oct. 1, 2026

'The question is not, 'Who are you using to find help?' It's 'What are you doing with your help?,'' says O'Connor.

Multimedia

Solving the Tech Shortage Puzzle

The Modern Tire Dealer Show

Sept. 17, 2026

R/T tires are gaining attention from light truck owners who want aggressive styling and off-road capability while maintaining the ride, noise and tread-life characteristics that matter during everyday driving.

Multimedia

Selling Light Truck Tires Beyond Size and Price

The Modern Tire Dealer Show

Sept. 3, 2026

All Episodes

Digital Magazine

October 2026

Digital Edition

Retail

'The partnership marks another step in Sun Auto Network’s continued investment in strengthening its operations and customer experience through leading category partners,' say Sun Auto Tire & Service Inc. officials.

Retail

Sun Auto Tire, Interstate Batteries Reach Deal

Interstate Batteries is now the primary battery provider for Sun Auto Tire & Service Inc., which has more than 600 locations.

Oct. 13, 2026

The new Scorpion Winter 3 been developed 'to meet the specific needs of SUVs in typical cold-weather conditions,' say Pirelli officials.

Retail

Pirelli Rolls Out Winter Tire

The new Scorpion Winter 3 signals the complete renewal of Pirelli & Cie SpA's winter tire range and will be available in North America.

Oct. 13, 2026

Falken's Wildpeak product expansions build on its U.S. strategy to offer more fitments and sizes as dealer and consumer needs evolve and vehicles become more advanced.

Retail

DTNA Adds Sizes to Wildpeak Tire Line

Dunlop Tires North America (DTNA) is expanding sizes of its Falken Wildpeak A/T4W and Wildpeak H/T02 tires for Q4 2026.

Oct. 9, 2026

Throughout the conference, we focused on providing practical strategies, tools and insights that help independent dealers confidently navigate today's challenges while positioning their businesses for future success,' said Greg Bell, president of Tire Pros.

Retail

Tire Pros Conference Focused on 'Momentum'

Tire Pros recently brought together over 600 franchisees, vendor partners and industry experts for its 2026 conference in Orlando, Fla.

Oct. 7, 2026

Commercial

IF tires can carry 20% more weight than a standard tire at the same air pressure. VF tires can carry 20% more weight than an IF tire and 40% more than a standard tire at the same air pressure.

Commercial Business

Protecting Soil Health During Harvest: Advantages of IF/VF Tires

When it comes to soil health and reduced soil compaction, IF/VF technology tires play a key role.

Oct. 14, 2026

It’s best to take a few moments to visually inspect the tires before use.

Commercial Business

'Tire Damage is Always Visible:' Myth Versus Fact

Tire damage isn’t always visible at first glance. Belt and belt edge separations can be caused by manufacturing, but in most cases they result from heat buildup in the tire.

Oct. 14, 2026

'It is essential to consult the tire manufacturer’s air-pressure charts, which can guide operators in selecting the correct pressures according to the weights and loads,' says Dave Paulk, manager, field technical services, BKT USA Inc.

Commercial Business

Harvest Tire Pressure Checks: Ensuring Proper Inflation to Minimize Soil Compaction

It is extremely important to check tire pressure before starting any applications.

Oct. 14, 2026

It's important to consider soil types and moisture levels, which all play a role in determining when tires should be replaced, according to BKT USA Inc. officials.

Commercial Business

When to Replace Tractor Tires: Indicators of Tire Wear

Good tire maintenance is as important as equipment maintenance. In addition to checking air pressure regularly, dealers should also inspect tire wear periodically.

Oct. 14, 2026

Wholesale/Distribution

TGI

Wholesale/Distribution

TGI to Distribute Nobhex Tires

Tire Group International LLC has entered into an exclusive agreement with to distribute Nobhex brand tires throughout Florida, Oregon and Washington State.

Oct. 12, 2026

The recent Cosmo Tires Kool Kat Ambush in Tampa, Fla., attracted more than 200 vehicles and over 500 attendees.

Wholesale/Distribution

Cosmo Kool Kat Ambush Comes to Tampa

More than 500 enthusiasts attended Tire Group International LLC's recent Cosmo Tires Kool Kat Ambush event in Tampa, Fla.

Oct. 5, 2026

ATD's Road to SEMA runs from Oct. 1, 2026, through Sept. 30, 2027.

Wholesale/Distribution

ATD Launches 'Road to SEMA'

American Tire Distributors has launched Road to SEMA, a new, year-long challenge designed to reward dealer growth.

Oct. 2, 2026

'Giving back to the planet and making an impact in the communities in which we live and work is a core part of our vision,' says Ron Harper, TBC Corp.'s chief supply chain officer

Wholesale/Distribution

TBC Holds 'Week of Action'

TBC Corp. recently teamed with United Way Worldwide and the American Cancer Society’s Road To Recovery program during its annual Week of Action.

Oct. 1, 2026

Suppliers

Wes Tatum (pictured) will lead ITDG’s sales efforts throughout the eastern region.

Suppliers

ITDG Strengthens Sales Team

Wes Tatum has joined Independent Tire Dealers Group LLC as its eastern region sales director.

Oct. 12, 2026

Joe Hinrichs succeeds Laurette Koellner as chairman of Goodyear Tire & Rubber Co.

Suppliers

Goodyear Gets New Chairman

Goodyear Tire & Rubber Co.'s board has elected Joe Hinrichs to be the company's chairman.

Oct. 12, 2026

Overall, Hunter has been gratified to receive 17 PTEN awards in the past four years.

Suppliers

Hunter Engineering Receives PTEN Awards

Hunter Engineering received three PTEN Innovation Awards and one PTEN People’s Choice Award for 2026.

Oct. 7, 2026

Goodyear Tire & Rubber Co. sold its chemical business to an affiliate of Gemspring Capital Management LLC in October 2025 for $650 million.

Suppliers

Goodyear Fully Exits Chemical Business

Goodyear Tire & Rubber Co. has closed its remaining chemical plants in Pasadena, Texas, and Niagara Falls, N.Y.

Oct. 5, 2026

Operations

'As we approach winter, dealers noted the elevated fuel prices, alongside the wars in the Middle East, as a pain point among the industry,' says Healy.

Operations

Healy: Retail Activity Continues to Decline

The recent increase in gasoline prices is worth watching, as higher fuel costs could influence miles driven.

Oct. 14, 2026

'Think about the tech who gets an AI-generated answer, applies it correctly and moves to the next car,' says O'Connor. 'Six months later, he hits a variation of that same problem and same root cause, but with different symptoms.'

Operations

O'Connor: You See it, Read It and Repeat It - That's Not Learning

Walk into almost any tire dealership today and you'll find a technician with a diagnostic question pulling up an AI tool.

Oct. 9, 2026

'Selling and advising customers is a series of small, short-term commitments,' says McCarron.

Operations

McCarron: Why 'My Way' Isn't Enough

There are four general reasons why employees don’t do what they are told.

Oct. 5, 2026

'Are your neurons making pathways into the future?' asks Craig Van Batenburg. 'Do you hire young, smart men and women to learn from you?'

Operations

Van Batenburg: The Making of a Mechanic

A tech who continues learning a new skill or practicing an existing one builds new or stronger neural pathways.

Sept. 29, 2026

Photo Galleries

Nexen Tire America Inc. showcased the durability and year-round performance of its latest all-weather tire through an All-Weather Adventure ride-and-drive.

Photo Galleries

Inside Nexen's All-Weather Ride-and-Drive

Nexen Tire America Inc. used an indoor snow resort and outdoor dry track to highlight its N’Blue 4Season 2 all-weather tire – and MTD was there!

Oct. 6, 2026

Photo Galleries

A Guided Tour of Hankook

MTD recently toured three Hankook Tire & Technology Co. Ltd. facilities in South Korea. Here's a behind-the-scenes look!

Sept. 24, 2026

More than 250 guests gathered for VIP Tires & Service's 100th anniversary celebration in Rockport, Maine. Many were VIP Tires & Service employees.

Photo Galleries

VIP Tires & Service Celebrates 100 Years

MTD attended VIP Tires & Service's centennial celebration in Maine. Check out these photos from the event!

Sept. 4, 2026

Featuring VF (Very High Flexion) technology with an increased load capacity and minimized soil compaction capabilities, BKT Tire USA Inc.'s Agrimax ProHarvest is designed to meet 'the current market needs in terms of combines and harvesting machines.'

Commercial Business

Tires of the 2026 Farm Progress Show

Advanced ag tire technology was on full display at the 2026 Farm Progress Show in Boone, Iowa – and MTD was there!

Sept. 1, 2026

Products

'This tire was developed to meet the growing demand for all-terrain performance while providing the quality and capability our customers expect,' says Keith Calcagno, chief strategy officer, proprietary brands.

Retail

ATD Launches Hercules Terra Trac A/T

American Tire Distributors (ATD) is expanding its off-road portfolio by launching the new Hercules Terra Trac A/T.

Sept. 28, 2026

Retail

Firestone Launches Destination LE4 in 65 Sizes

The new highway touring tire succeeds the Destination LE3 and is designed to give dealers broad CUV, SUV and light truck coverage in a single product line.

Sept. 15, 2026

Retail

Predator Tires Introduces New Mutant RT Trail, Comptrax PR1 A/S

Transamerica Tire Co. Ltd.'s Predator Tires brand has added two new products to its line: the New Mutant RT Trail rugged-terrain tire and Comptrax PR1 A/S all-season UHP tire....

Sept. 10, 2026

“The Winter i*cept evo 4 combines stronger snow traction, enhanced wet braking and improved efficiency to help drivers navigate changing winter road conditions with confidence,' says KC Jensen, vice president of PC/LT sales.

Retail

Hankook Expands on Winter Portfolio

Hankook Tire America Corp. is growing its winter product portfolio by launching the new Winter i*cept evo 4.

Sept. 8, 2026

Executive Interviews

'At the end of the day, our success is directly tied to our customers’ success,' says Mark Stewart, president and CEO of Goodyear Tire & Rubber Co.

Suppliers

MTD Mid-Year Q&A: Goodyear CEO Discusses Company's Vision

Mark Stewart, president and CEO of Goodyear Tire & Rubber Co., discusses the company's vision for the future - and what that includes - in this interview.

Aug. 5, 2026

Pirelli

Suppliers

MTD Mid-Year Q&A: Pirelli Pursues Brand Growth

Pirelli Tire North America is making investments in strengthening its brand presence in the U.S., Claudio Zanardo, the company's CEO, tells MTD.

July 29, 2026

'We're playing the long game - building something dependable rather than chasing a quick splash,' says Tom Clark, president of Ascenso Tires North America.

Suppliers

MTD Mid-Year Q&A: Ascenso Looks Forward to Robust Second Half

In this MTD exclusive, Tom Clark, president of Ascenso Tires North America, discusses the company's big achievements this year and provides a preview of what's next.

July 27, 2026

Phang Wai Yeen of CEO, Giti Tire (USA) Ltd., says 2026 'is a pivotal year' for the company.

Suppliers

MTD Mid-Year Q&A: Giti Tire Preps For Next Phase

In this MTD exclusive, Phang Wai Yeen, CEO of Giti Tire (USA) Ltd., details the next phase of the company's growth strategy.

July 22, 2026

Learning Resources

Whitepapers

Download MTD’s Tire Dealer Survival Guide

MTD’s five-chapter eBook gives tire dealership owners and managers strategies to strengthen operations, improve sales, address customer objections and build accountable teams....

Aug. 5, 2026

Think Like a Criminal: Protect Your Tire Center

Tires, wheels, and palletized inventory are easy to move and hard to trace - making tire warehouses prime targets. This guide reveals how criminals target distribution centers...

May 11, 2026

The Tire Distribution Center Playbook to Preventing Theft and Loss

Tires, wheels, and parts are high-value, easy-to-resell assets - making distribution centers prime targets for theft. This playbook outlines five practical ways to strengthen ...

May 11, 2026

Is Your Shop Lost in the ADAS Gap?

Nearly half of independent shops offer ADAS services—but most lack the processes, training, and confidence to deliver them consistently or profitably. Join industry experts as...

April 21, 2026