Michelin North America Inc.
The new Michelin X-Ice Snow+ is built for CUVs, SUVs, sedans, pickup trucks, electric vehicles and hybrids 'and will be available for dealers to order ahead of the 2026 winter selling season,' starting in May 2026, say Michelin North America Inc. officials.
Michelin North America Inc. has launched the new Michelin X-Ice Snow+ "to meet the needs of drivers in unpredictable winter weather."
MTD
MTD's 2026 Facts Issue lists the top 10 exporters of tires to the U.S. in three categories - passenger tires, overall consumer tires and medium truck tires - and also lists how many units each nation shipped to the U.S. during 2025.
Tire Pros
'We’re excited to bring our seventh location on-board in Thousand Oaks and continue serving southern California drivers,” says Harry Boyajian.
MTD
MTD's 2026 Facts Issue provides a snapshot of the tire industry as 2026 begins.
Monro Inc.
'Our sales momentum has continued into fiscal January, with preliminary comp store sales up almost 1%,' says Peter Fitzsimmons, Monro Inc.'s president and CEO.

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Retail

The high-performance SportContact 7 and the energy-efficient EcoContact 6 Q (pictured) are recommended for warmer months, and Audi recommends the WinterContact TS 870 P for winter use.
Select tires from Continental Tire the Americas LLC will be added as original equipment for Audi's new A6.
Jan. 29, 2026
The campaign will include advertisements in both English and Spanish across social media and on television, radio and streaming platforms in select markets across the United States.
Big O Tires is launching its new advertising campaign, “No Big Deal,” to showcase that "even the biggest of vehicle troubles are no big deal" for Big O.
Jan. 28, 2026
Sun Auto Tire & Service Inc.
The new Plaza Tire Service outlet 'strengthens Plaza’s footprint in south central Missouri while delivering the fast, reliable service and transparent communication the brand is known for,' say Sun Auto Tire & Service Inc. officials.
Sun Auto Tire & Service Inc. has opened a new Plaza Tire Service store and has acquired Mac's Tire & Service, a dealership in Tupelo, Miss.
Jan. 28, 2026
John Teddy, CEO of Straightway Tire & Auto, says the chain is 'incredibly excited' to bring Silverlake Automotive into its fold.
Straightaway Tire & Auto has acquired Silverlake Automotive, a five-store chain that serves the Coeur d'Alene, Idaho.
Jan. 27, 2026

Commercial

Continental
Torben Tiersch's appointment marks 'a significant step in the company’s continued commitment to strengthening its OE partnerships and technical leadership across North and South America,' say Continental officials.
Torben Tiersch has been named director of original equipment, truck tires, Americas, for Continental.
Jan. 29, 2026
Hendrickson
TIREMAAX TPMS has been designed for seamless integration with Hendrickson's TIREMAAX PRO and PRO-LB tire pressure control systems.
Hendrickson has launched TIREMAAX TPMS, a hubcap-mounted trailer tire pressure monitoring solution.
Jan. 28, 2026
MTD
'At the end of the day, we need farmers to grow food,' said Jamey Smart, vice president, North America, Firestone Ag (pictured at K&M Tire Inc.'s annual meeting in Overland Park, Kan.)
Despite current challenges, there are still opportunities for ag tire dealers, according to Jamey Smart, vice president, North America, Firestone Ag.
Jan. 22, 2026
Tireco Inc.
The new Milestar TBR tire line-up provides 'comprehensive coverage for long-haul, regional, pickup and delivery and mixed-service operations,' say Tireco Inc. officials.
Tireco Inc. has introduced the next generation of its Milestar commercial truck tire line-up, covering steer, drive, trailer and all-position applications.
Jan. 15, 2026

Wholesale/Distribution

MTD
During an onstage Q&A session, Cheryl Gossard, president of K&M Tire Inc., and Lindsey Beer, chief strategy officer, Best-One Tire (pictured, left), discussed how the K&M Tire/Zurcher Tire Inc. deal will benefit the companies' customers.
During its recent 2026 meeting, K&M Tire Inc. discussed a new merger and operational enhancements it has made to serve customers more effectively.
Jan. 27, 2026
Zurcher Tire
“Combining our organizations is another step foward to becoming the industry’s leading, most trusted provider of tires and service in all of our geographic markets,” said Cheryl Gossard, president of K&M Tire.
Zurcher Tire Inc.’s wholesale division, which includes 12 distribution centers throughout five states, will soon be part of K&M Tire Inc.
Jan. 22, 2026
Tire Group International LLC
'For retailers, Kat Kash provides a turnkey value-add - no paperwork, no rebate handling and no friction - while helping differentiate Cosmo Tires in a competitive marketplace,' say Tire Group International LLC officials.
Tire Group International LLC has rolled out its Kat Kash Rebate Program, a new national customer incentive to help Cosmo brand tire dealers close the sale.
Jan. 19, 2026
'The Customer Loyalty Program is about rewarding commitment and helping our dealers grow profitably,” says Kirk Feinswog, ATD senior vice president of sales and marketing.
American Tire Distributors has rolled out its enhanced Customer Loyalty Program and its new Commercial Flex Program, which replaces the Hercules Flex Program.
Jan. 13, 2026

Suppliers

Bartec
Jason Holloway (pictured) will support Bartec’s expanding customer base across the northeastern United States, as well as Michigan, Ohio, West Virginia, Virginia and surrounding states.
Bartec TPMS has named Jason Holloway field service representative for the company's Northeast and Eastern Midwest regions.
Jan. 29, 2026
Hunter Engineering Co.
RockED will deliver 'short, practical training content that complements Hunter’s automotive service equipment solutions, focusing on inspection result presentation, service advisor communication and customer-centered service interactions,' say Hunter Engineering Co. officials.
Hunter Engineering Co. is teaming with RockED to deliver targeted microlearning to help service advisors strengthen customer communication.
Jan. 28, 2026
vsrg_video_network
Endeavor Business Media, a division of EndeavorB2B, is rebranding its automotive service repair YouTube channel to include all of its vehicle service and repair brands.
Jan. 27, 2026
APEX by BendPak's new products include the AL9LC and AL10C two-post lifts, AT26 and AT26A swing-arm tire changers and AB24M and AB28 manual wheel balancers.
BendPak is expanding its professional equipment lineup with two-post lifts, tire changers, wheel balancers and accessories.
Jan. 27, 2026

Operations

Grismer Tire Co.
'Helping should feel good and you should feel proud when you help a customer in need,' says McCarron.
Customers this year will need and seek help in making tough decisions.
Jan. 29, 2026
Butler Tires and Wheels
'We also note that January 2026 had a positive comp, with retail sellout volumes slightly positive,' says Healy. 'Assuming cooperative weather conditions, we would not be surprised to see flat-to-slightly-up volumes.'
We believe that many consumers in the market right now are looking for high-value tires at the lowest cost possible.
Jan. 26, 2026
Ford Motor Co.
'Investments in battery manufacturing have already created thousands of jobs in the U.S.,' says Van Batenburg.
Now that electric vehicles must stand on their own, more myths are circulating on social media than ever before.
Jan. 23, 2026
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Photo Galleries

MTD
K&M Tire meeting
Hundreds of K&M Tire Inc.'s customers recently gathered in Overland Park, Kan. — and MTD was there!
Jan. 28, 2026
Sara Welch
Benton family
Black’s Tire Service Inc. celebrated its 97th anniversary and its biggest year in terms of expansion at its 2026 “Let’s Go Together” Sales and Leadership Conference, which took...
Jan. 20, 2026
MTD
Dealers take turns fielding questions from their peers during panel discussions tailored to retail, commercial and off-the-road tire topics. Josephine Foley, left, manager of safety and fleet for Sullivan Tire and Auto Service, and Sarah Mason, right, safety manager for Fountain Tire, participated in the retail roundtable.
Safety leaders from 38 tire dealerships around the U.S. gathered to share safety issues and best practices during the 2025 Safety Leadership Summit. MTD had the exclusive seat...
Oct. 22, 2025
MTD
Nexen Tire America Inc. rolled out two tires – the N’Priz S and the N’Fera Sport – at a ride-and-drive in Joliet, Ill. Pictured is the N’Fera Sport, mounted on a high-horsepower Porsche.
Nexen Tire America Inc. recently introduced two new tires at a ride-and-drive event – and MTD was there!
Oct. 6, 2025

Learning Resources

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