Hankook Names Rob Williams President

Jan. 9, 2023

Rob Williams has been named president of Hankook Tire America Corp. In his new role, Williams will oversee Hankook's United States and Canada business, while leading four departments and directing teams at the company's plant in Clarksville, Tenn.

Williams most recently served as Hankook Tire America's senior vice president of commercial and consumer sales, a role he held since June 2022.

He brings "more than three decades of tire industry experience and has a proven track record of success in sales and operations executive leadership positions, strategic planning and optimizing profitability," say Hankook officials.

In related news, JJ Park  has been promoted to vice president of Hankook's U.S. passenger car and light truck sales, overseeing sales innovation, corporate sales and the company's north, south and west regional passenger and light truck tire sales team.

Park, who joined Hankook in 2004, most recently served as vice president of marketing and US. sales innovation director for Hankook Tire America Corp.

Ted Choi also has been promoted to vice president of North American marketing strategy and will be responsible for Hankook's marketing strategy, TBR marketing, technical services, Canada sales and supply chain and logistic operations. Choi will continue his role as vice president of Tennessee Plant Management Support.

Joe Park has been promoted to vice president of corporate management, overseeing finance, accounting, tax and internal audit function for Hankook Tire America Corp.

“We are committed to the United States and Canada markets - and Rob, JJ and Ted have all contributed greatly to our growth in the region,” says Sooil Lee, CEO, Hankook Tire & Technology.

“Rob is a strong and versatile leader with expertise across many segments in the tire industry. JJ’s success in marketing strategy will be key to further success in our sales organization. Ted’s knowledge of our products will prove essential to our marketing efforts. Joe brings a strong audit and accounting background to the team.

"As we accelerate our global business strategy, we look forward to seeing the positive impact they have in the years ahead.”

Williams recently discussed Hankook's North American strategy with MTD Editor Mike Manges.