Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
In a matter of a couple of weeks – due to the COVID-19 crisis – independent tire dealers have had to become not only experts in operating a successful business but also experts in addressing matters like the CARES Act, Centers for Disease Control (CDC) and medical/health guidance, Small Business Administration loan opportunities, unemployment regulations and related staffing matters.
The Tire Industry Association (TIA) will offer six weeks of free online training to passenger and light truck tire service technicians.
The Tire Industry Association (TIA) has extended the deadline to submit candidates for new board positions to Friday, May 22, at 5 p.m. EDT.
Replacement consumer tire volume in the U.S. dropped 63% in the first half of April, with light truck tires affected slightly less than passenger tire units.