GB Auto Service Rebrands as Sun Auto Tire & Service

June 8, 2021

GB Auto Service Inc., a portfolio company of Greenbriar Equity Group, has rebranded as Sun Auto Tire & Service Inc., a new identity that "builds on a well-established brand and more strategically aligns it with long-term expansion plans."

"Recent acquisitions brought us to a critical growth point that enables our unified leadership structure to capitalize on across-the-board efficiencies," says Sun Auto Tire CEO Frank Kneller.

"Over the past several years, we've carefully crafted a strong portfolio of automotive service brands that are recognized and trusted leaders in their respective markets.

"From a big-picture perspective, the Sun brand enjoys a strong leadership position across several of our regions. It made sense for us to adopt it in order to capitalize on the brand's strength, as a foundational element of our continued growth plan."

Last summer, GB Auto Service acquired Sun Devil Auto Service, a 20-store chain in the Phoenix, Ariz., area. The chain also does business as Sun Auto Service in Texas and Nevada.

The newly rebranded company operates 200 total tire and service locations across several chains it has acquired over the years, including Ramona Tire, Evans Tire & Service Centers, Tire Works Total Car Care, Lamb's Tire & Automotive Centers, BRAKEMax Tire & Service Centers and others.

Most recently, the firm acquired Goodguys Tires & Auto Repair, an eight-store dealership based in Fresno, Calif. 

In October 2020, it acquired Tate Boys Tire & Service, a seven-store dealership in Oklahoma.

In addition to California, Arizona and Oklahoma, Sun Auto has locations in Texas and Nevada.