October 2023

If you work on two goals at a time and you stick with each for 60 days, it might seem that you, at the very least, will be able to work through 12 significant items in a year. The reality is, to make those changes part of your dealership’s culture, you need more like six to nine months of dedicated effort and follow through. Now, you’re down to a handful of meaningful changes.

How to Fix Things That Keep Going Wrong

Oct. 31, 2023
How do you zero in on — and fix — the things that are keeping your business from being among the best? Here are some tips.
New EV owners, especially those who have bought used EVs, may experience range anxiety, have no owner’s manual, may complain of real or imagined problems, might need to replace their tires more frequently than before and have other concerns.

Customer Service Tips From Mother Teresa

Oct. 30, 2023
Some customers — even electric vehicle (EV) owners — can be unreasonable. They may expect you to be an EV expert on day one. Other customers are a pleasure to deal with, while...
Photo: Silver Lake Auto & Tire Centers
In the last year, Silver Lake Auto & Tire Centers has changed its strategy around alignment pricing. With so many vehicle systems needing calibrations today, the old, one-price-fits-all model wasn’t fair for customers or the business, says owner Dan Garlock.

Why It's Time to Rethink Your Alignment Pricing

Oct. 30, 2023
After 50 years in business, Silver Lake Auto & Tire Centers is finding ways to reinvent itself. The company is putting a new spin on some services, including alignments.
Photo: CJ’s Tire & Automotive
CJ’s Tire & Automotive, a retail and wholesale tire dealership headquartered in Birdsboro, Pa., started its digital marketing journey by first looking at traditional marketing strategies and what could be improved.

Digital Marketing at CJ's Tire & Automotive Spotlights Employees

Oct. 23, 2023
CJ’s Tire & Automotive's digital marketing focuses on the company's employees, rather than the products it sells.
Photo: Boulevard Tire Center
Deland, Fla.-based Boulevard Tire Center is focusing on overstock items within the company’s inventory to keep levels evened out.
Commercial Business

Commercial Dealers Meet Challenges Head-On

Oct. 11, 2023
The commercial tire market was down this year, but the country’s biggest commercial tire dealers are trying to work their way out of the slump.

More content from October 2023

Photo: Schneider Tire Outlet Inc.
Jason Lowing, general manager at Schneider Tire Outlet Inc. in Marne, Mich. says that 10% of his dealership’s passenger tire sales are all-weather tires and predicts that number will grow.

Dealers Share All-Weather Tire Selling Tips

Oct. 10, 2023
The all-weather tire segment has been growing over the last few years, but selling these products to consumers may still take more of an effort compared to all-season tires.
Photo: Apollo Tyres Ltd.
All-weather tires can provide a “best-of-all-worlds solution” for drivers, says Apollo’s Karl Jin.

Closing the All-Weather Tire Sale

Oct. 9, 2023
Tiremakers and marketers share their best all-weather tire selling tips in this MTD exclusive.
'A shop that makes a fair profit takes care of the customer by letting them know the condition of their vehicle,' says McCarron. 'Not informing a customer of maintenance that is due or systems that need attention is a disservice to that customer.'

Why Discounting Isn’t Your Biggest Gross Profit Problem

Oct. 3, 2023
Most tire dealership owners like to point to discounting by service advisors as the biggest cause of poor gross margins. But what if I told you that discounting wasn’t your biggest...
BKT's E-Ready logo will appear on products the company makes for electricity-powered equipment.
Commercial Business

AG Tire Talk: What Tires Will Electric Tractors Need?

Sept. 25, 2023
How will the adoption of electric power in farm equipment affect the tires that are fitted to those machines? AG Tire Talk turns to the experts.
While your business may be your primary source of income, the property your dealership sits on will become a valuable asset in its own right.
Commercial Business

Building Wealth Over Time: A Roadmap For Commercial Dealers

Sept. 22, 2023
There are some smart strategies that can help you build wealth over time, thereby ensuring your financial stability.
Dealers still see the customer deferment cycle shifting towards the positive and they expect that trend may continue as we turn to fall and winter weather is on the horizon.

Trends Show Sellout Recovery Leading Into 2024

Sept. 22, 2023
We believe the tire replacement industry is seeing a stronger backup, which supports a recovery in sellout trends as 2023 winds down.
Bridgestone Americas Inc.
“Traditionally, the retread market has accelerated through October,” says Jason Roanhouse, vice president of operations for Bridgestone Americas Inc.’s Bandag business.
Commercial Business

Retread Market On Track to Outperform 2022

Sept. 13, 2023
The domestic medium truck tire retread market is on track to outperform 2022, but gains will be relatively modest. Here's why.
Bridgestone unveiled its new Potenza Sport AS tire, which contains ENLITEN technology, PeakLife technology and other features. The tire will be available in 76 sizes, fitting wheels ranging from 16 inches to 22 inches in diameter.

Bridgestone Invests in Growing All-Season Tire Segment

Sept. 6, 2023
Bridgestone Americas Inc. is leaning into the growing all-season tire segment with its new Potenza Sport AS all-season tire
Darren Thomas, SRNA’s president and CEO (center, talking with Don Majors from Discount Tire and Marilyn Majors), attributes the Falken Fanatic associate dealer program’s remarkable growth to SRNA “taking the initiative to put 30 well-trained individuals on the street who are going to make 10 sales calls per day. Thirty times 10 is 300 and you’re going to sign some percentage of those.'

Falken Brand's On the FAST Track

Aug. 24, 2023
Continued investment in new products and the Falken Fanatic associate dealer program is accelerating Sumitomo Rubber North America Inc.’s (SRNA) growth.