Commercial truck tire makers expect gradual improvement through the rest of 2026, with fleets prioritizing cost per mile, retreadability and smarter tire management.

New commercial truck tire offerings focus on longer tread life, fuel efficiency, retreadability, casing durability and application-specific performance.

As the global electric vehicle (EV) market continues to evolve, tiremakers are investing in new technologies to refine tires for the market.

Many tire dealership owners have asked some version of the same question: "What multiple is my business worth?" It’s the wrong question.

Mascots do not have the power and authority to do the job of managing others or controlling business expenses. Managers, however, do.

How bad will a rolling resistance mandate in California be for tire dealers, tire manufacturers and tire buyers?

"Customer service is everything," says Roger Pitchford, owner of Roger's Tire Service in Richwood, Ohio.

How to create a culture where excellence is recognized.

Recent dealer feedback suggests that retail sellout trends have remained softer than many hoped for, indicating underlying demand conditions have yet to improve.

Hankook Tire America Corp. gave tire dealers a firsthand look at its Clarksville, Tenn., plant, new test track and Dynapro tire lineup as it ramps up U.S. production.

Linglong Tire Americas Inc. chose a desert landscape with high, rugged rock formations to showcase its latest off-road tire portfolio.

Big O Tires leaders say growth will depend on execution and customer retention as the franchise expands its footprint despite ongoing industry headwinds.

The class is part of a broader initiative to expand women-led training across the tire industry.