How bad will a rolling resistance mandate in California be for tire dealers, tire manufacturers and tire buyers?

"Customer service is everything," says Roger Pitchford, owner of Roger's Tire Service in Richwood, Ohio.

How to create a culture where excellence is recognized.

Recent dealer feedback suggests that retail sellout trends have remained softer than many hoped for, indicating underlying demand conditions have yet to improve.

Hankook Tire America Corp. gave tire dealers a firsthand look at its Clarksville, Tenn., plant, new test track and Dynapro tire lineup as it ramps up U.S. production.

Linglong Tire Americas Inc. chose a desert landscape with high, rugged rock formations to showcase its latest off-road tire portfolio.

Big O Tires leaders say growth will depend on execution and customer retention as the franchise expands its footprint despite ongoing industry headwinds.

The class is part of a broader initiative to expand women-led training across the tire industry.