“We have a shortage of skilled workers and it’s not just in the tire industry,” says Terry Govoreau, human resources director for Chapel Hill Tire.

Jerry Bruner had been selling other companies’ industrial and OTR tires for years until one day he asked, “Why am I building a following for someone else?”

Katie Maguire, executive director of the New England Tire and Service Association, discusses why the group remains vibrant and successful.