Photo: Kevin Rohlwing
Changing my truck’s tire size could pose a concern for the tire dealer that would potentially install larger light truck tires. While the 3% rule for diameter change is within industry-approved limits and the TPMS underinflation threshold can likely be reprogrammed to reflect the higher inflation pressures, the rim width would become an issue if the larger light truck tires were installed on my truck’s original rims.
Kevin Rohlwing provides an exhaustive overview of plus-sizing, ADAS, a tire dealer's liability and more.

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Photo: Bosch Mobility Aftermarket
“Shops should attempt to educate customers about the specific ADAS features in their vehicles and how they enhance their safety and driving experience,” says Duane ‘Doc’ Watson, technical trainer at Bosch Mobility Aftermarket.
With the addition of ADAS features to vehicles on the rise, dealerships who can recalibrate ADAS while educating customers and promoting these services can gain a solid leg up...
Sept. 12, 2025
Otani
The new KC1000 RFT from Otani Tires is currently available in 14 sizes.
Otani Tires has introduced a new run-flat tire, the KC1000 RFT, which is now available in 14 sizes, with 31 additional sizes on the way in 2026.
Sept. 11, 2025
TireTutor
Roger Porter, owner of Porter's Tire, says that “working with TireTutor has transformed how we serve our customers, both online and in-store.'
Porter's Tire, which has seven locations in the eastern part of Tennessee, is now using various artificial intelligence-powered tools from TireTutor.
Sept. 11, 2025
VIP Tires & Service
During the VIP Managers Conference, VIP and Make-A-Wish Maine partnered to grant the wish of a young boy with cystic fibrosis and his family with a fully paid trip to Legoland in Florida.
VIP Tires & Service has received the 2025 WishMaker Award from Make-A-Wish Maine, honoring the company’s longstanding partnership with Make-A-Wish.
Sept. 9, 2025
MTD
'It makes me feel good if I can save a tire from the junk pile,' Rick Smith told MTD. 'I can't save them all, but I try to save as many as I can.'
When Rick Smith, "The Michelangelo of Tire Repair," is asked to patch a truck tire, he doesn't hesitate.
Sept. 11, 2025
Stellar Industries
'We are incredibly proud to be recognized with the 2025 Employer of Choice Award,” says Dave Zrostlik, president of Stellar.
Garner, Iowa-based Stellar Industries has won the Mason City Globe Gazette's Employer of Choice Award.
Sept. 11, 2025
IMI
“As labor costs and equipment constraints continue to impact service operations, tire dealers need dependable solutions already proven in the field,” says Bob Bortner Mid-Atlantic territory manager for IMI.
IMI has highlighted Equal Flexx, its internal balancing solution for 15, 16, 17, 17.5, 19 and 19.5 tire sizes.
Sept. 8, 2025
BKT USA Inc.
There are many types of tires that are used on and around farms, beyond tires for ag-specific applications.
There are many tires used around the farm that are not specifically for ag field applications.
Sept. 8, 2025
Rubber Inc.
With the addition of Automotive Distribution Specialists, Rubber Inc. now has six distribution centers. (Pictured, left to right: Eric Stridde, vice president of sales; Kentrell Watkins, warehouse; David Lama, Jr. , account manager; Andrew Souza, branch manager; Tom Griffin, regional manager; David Lama, Sr., account manager; and Joseph Maffia, president,)
Rubber Inc. has acquired Automotive Distribution Specialists, also known as Service Inc.
Sept. 5, 2025
ATD
'These grants were made possible through generous donations received from ATD’s vendor partners throughout 2024,' say ATD officials.
American Tire Distributors Inc. and the Gary Sinise Foundation together have presented grants totaling nearly $150,000 to four first responder departments.
Sept. 2, 2025
1-800EveryRim OEM Wheels
1-800EveryRim OEM Wheels now maintains an inventory of more than 40,000 reconditioned and used factory original steel and alloy wheels.
1-800EveryRim OEM Wheels has completed its move-in at a second warehouse near its original facility in Santa Fe Springs, Calif.
Aug. 27, 2025
MTD
The Independent Tire Dealers Group LLC will distribute Eldorado brand tires.
The Independent Tire Dealers Group LLC will be the exclusive vendor of TBC Corp.'s Eldorado tire brand in the United States and Canada.
Aug. 18, 2025
Hankook Tire
The Sustainable Concept Tire was developed under the theme of “Future Sustainability” using advanced 3D printing technology.
Hankook Tire America Corp. recently hosted its Design Innovation Day 2025 and unveiled two concepts from its Design Innovation Project – WheelBot 2, multi-directional mobility...
Sept. 12, 2025
MTD
“We’re closing the loop,' says Jorge Almeida, head of sustainability at Continental AG. 'Continental is ramping up its commitment to a circular economy and mapping out its path for the future.'
Continental AG says it is prioritizing the use of renewable and recycled materials in its tire production.
Sept. 10, 2025
Michelin North America Inc.
'We do 100% rely on our independent dealer network to be able to do what we do,' says Matthew Cabe, CEO of Michelin North America Inc.
Matthew Cabe, CEO of Michelin North America Inc., discusses demand, distribution, tariffs, how Michelin feels about its dealers and more in this interview.
Sept. 8, 2025
MTD
Take this quick quiz to share what you're up against and find out how your biggest hurdle compares to what other dealers are experiencing across the industry.
What do you want most from your tire supplier?
Sept. 7, 2025
© Yulia Sherstiuk | Dreamstime.com
'When it comes to selling your dealership, there’s plenty of talk about valuation drivers — the things that can increase the value of your company in the eyes of a buyer,' says Strandberg. 'But just as important, and often overlooked, are the valuation killers.'
If you’re the face of your business and the one making every decision and holding every supplier and/or customer relationship, that’s a problem.
Aug. 25, 2025
Yokohama Tire Corp.
'From our view, it looks like the onset of summer inspired a slight increase in consumer tire replacement,' says Healy.
Our latest check-ins with tire dealers show retail sellout trends were up again in July, which gives us two consecutive months of unexpected improvement.
Aug. 22, 2025
Scott Galvan
Is it more efficient to have three sales associates managing the repair orders from cradle to grave or two sales associates, supported by one dedicated service manager, who coordinates service management?
Tire dealers are always looking for ways to improve efficiency, reduce technician downtime and deliver a better customer experience.
Aug. 18, 2025
Reno Vulcanizing
Mature, trusting customers are precious. They form the spine of your business and without them, every transaction becomes new business in an attempt to develop a trust relationship.
When the customer can depend on your company and your company can depend on the customer, trust is driving the relationship.
Aug. 15, 2025
BKT
Balkrishna Industries Ltd. (BKT) exhibited at this year's Farm Progress Show.
Many tire manufacturers ventured to Decatur, Ill., recently for the 2025 Farm Progress Show to highlight ag tires and technology — and MTD was there!
Aug. 29, 2025
MTD
The new Sailun TerraMax AT2 (pictured) and the new Sailun Atrezzo SVA2 are exclusively available in the U.S. through TBC and National Tire Warehouse (NTW) and can be purchased in Canada via multiple distributors.
Sailun Tire Americas introduced two new tires at its Sailun Traction Tour event near Salt Lake City, Utah. Here's a look!
Aug. 26, 2025
MTD
The new Road Venture RT is Kumho's first entry into the rapidly expanding rugged-terrain (R/T) segment.
Kumho Tire U.S.A. Inc. recently demonstrated the performance of its new Road Venture RT in the sizzling Mojave Desert - and MTD was there!
Aug. 18, 2025
Fremont Tire & Cycle
Greg Gustafson, owner of Fremont Tire & Cycle in Galesburg, Ill., displays an array of tire and automobile industry collectibles in the showroom of his dealership.
The showroom at Fremont Tire & Cycle doubles as a showcase for owner Greg Gustafson's tire and auto industry memorabilia collection. Take a look!
Aug. 1, 2025

Learning Resources

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Sponsored
Fleet vehicles face tire and car maintenance challenges due to constant motion. To tackle this, we surveyed nearly 200 U.S. fleet professionals on advanced data-capture solutions...
Oct. 31, 2024
fi2
Sponsored
Our AI technology allows you to measure tire tread depth using just your mobile device, significantly boosting road safety. Say goodbye to outdated and expensive traditional methods...
Oct. 31, 2024
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Sponsored
In the US, faulty tires that were subject to manufacturer recalls and lack of proper tire maintenance by vehicle owners lead to 11,000 accidents every single year. Can digital...
Oct. 31, 2024
mtd_ebook_adas_ad2
MTD presents an exclusive roundup of resources in all things ADAS.
April 30, 2024