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API
'With the Gladiator Armor 4S, API Tire delivers a versatile, high-value tire built to perform through all four seasons, giving dealers and drivers alike a true 'no-compromise' solution.'
American Pacific Industries Inc. has introduced the Gladiator Armor 4S, an all-weather tire engineered to deliver confident performance in every season.
Aug. 28, 2025
Sailun
Jack McClure, PLT segment manager, North America, Sailun Tire Americas, notes that the new Sailun Atrezzo 4S 'reflects Sailun's commitment to delivering innovative tire solutions that provide safety, performance and value for today's drivers.'
Sailun Tire Americas' new Atrezzo 4S all-weather tire is designed to perform in a wide range of conditions.
Aug. 28, 2025
TBC Corp.
Encounter AT2 tires include a 65,000-mile treadwear warranty for metric and LT sizes, plus 24/7 tire roadside assistance for two years, a one-year tire road hazard protection plan, and more.
TBC Corp. has unveiled its Encounter AT2 all-terrain tire, which is part of the Sumitomo Highway All-Season SUV/LT portfolio and includes more than 50 sizes.
Aug. 25, 2025
MTD
'We see a lot of potential in the rugged-terrain segment,' Shawn Denlein, president of sales and marketing, Kumho Tire U.S.A. Inc., told MTD after a recent ride-and-drive event in California’s Mojave Desert
Kumho Tire U.S.A. Inc. has entered the rugged-terrain light truck tire segment with the new Kumho Road Venture RT.
Aug. 22, 2025
MTD
Take this quick quiz to share what you're up against and find out how your biggest hurdle compares to what other dealers are experiencing across the industry.
Has your truck tire repair business been impacted by the introduction of less-expensive, lower-tier medium truck tires?
Aug. 31, 2025
OTR Engineered Solutions
'Whether it’s a college campus, golf course, resort or industrial park, this tire offers the durability and comfort operators need on both grass and pavement,' says Steve Jensen, vice president aftermarket at OTR Engineered Solutions.
OTR Engineered Solutions has expanded its Prowler line of all-terrain tires with a new 25x10-12 size engineered for side-by-side utility vehicles.
Aug. 28, 2025
Yokohama-ATG
The IF1400/45R42 Agriflex 372 'boasts a massive 207 load rating,' according to Yokohama-ATG officials.
Yokohama-ATG has unveiled what it calls the "world's largest agricultural tire by inflation volume" at this week's Farm Progress Show.
Aug. 26, 2025
Ascenso
Inside its Farm Progress Show booth (#1116), Ascenso will stage live demonstrations of its steel-belted VF tires, integrated with central tire inflation system technology.
Ascenso Tire North America is bringing its VF Tire Tech Road Show to the 2025 Farm Progress Show.
Aug. 25, 2025
ATD
'These grants were made possible through generous donations received from ATD’s vendor partners throughout 2024,' say ATD officials.
American Tire Distributors Inc. and the Gary Sinise Foundation together have presented grants totaling nearly $150,000 to four first responder departments.
Sept. 2, 2025
1-800EveryRim OEM Wheels
1-800EveryRim OEM Wheels now maintains an inventory of more than 40,000 reconditioned and used factory original steel and alloy wheels.
1-800EveryRim OEM Wheels has completed its move-in at a second warehouse near its original facility in Santa Fe Springs, Calif.
Aug. 27, 2025
MTD
The Independent Tire Dealers Group LLC will distribute Eldorado brand tires.
The Independent Tire Dealers Group LLC will be the exclusive vendor of TBC Corp.'s Eldorado tire brand in the United States and Canada.
Aug. 18, 2025
MTD
'This partnership represents a strong alignment in values and vision,” says Wai Yeen Phang, CEO of Giti Tire (USA) Ltd. (pictured, right.)
TBC Corp. has announced plans to expand its offerings via a new partnership with Giti Tire (USA) Ltd.
Aug. 15, 2025
Nokian
Chris Ostrander has joined Nokian as senior vice president of North America.
Chris Ostrander has joined Nokian Tyres Inc. as the senior vice president of North America as of September 1.
Sept. 2, 2025
Omnisource
In his new role, Michael Fortin will focus on expanding Radar's presence in North America.
Omnisource has named Michael Fortin new territory sales manager for its Radar brand in North America.
Aug. 29, 2025
Nexen Tire Corp.
Nexen has invested in a driving simulator to aid in its tire development process. Eventually the company plans to invest in a completely virtual process to replace all of its manual tire testing.
Nexen Tire Corp. is using a driving simulator to advance its tire research and development with the help of virtual reality and artificial intelligence.
Aug. 28, 2025
Bridgestone
'This decision is part of the company’s strategic initiatives to optimize its business footprint, strengthen its competitiveness and enhance the quality of the company’s North American operations,' say Bridgestone officials.
Bridgestone Americas Inc. is reducing the workforce at its OTR tire plant in Bloomington, Ill.
Aug. 25, 2025
© Yulia Sherstiuk | Dreamstime.com
'When it comes to selling your dealership, there’s plenty of talk about valuation drivers — the things that can increase the value of your company in the eyes of a buyer,' says Strandberg. 'But just as important, and often overlooked, are the valuation killers.'
If you’re the face of your business and the one making every decision and holding every supplier and/or customer relationship, that’s a problem.
Aug. 25, 2025
Yokohama Tire Corp.
'From our view, it looks like the onset of summer inspired a slight increase in consumer tire replacement,' says Healy.
Our latest check-ins with tire dealers show retail sellout trends were up again in July, which gives us two consecutive months of unexpected improvement.
Aug. 22, 2025
Scott Galvan
Is it more efficient to have three sales associates managing the repair orders from cradle to grave or two sales associates, supported by one dedicated service manager, who coordinates service management?
Tire dealers are always looking for ways to improve efficiency, reduce technician downtime and deliver a better customer experience.
Aug. 18, 2025
Reno Vulcanizing
Mature, trusting customers are precious. They form the spine of your business and without them, every transaction becomes new business in an attempt to develop a trust relationship.
When the customer can depend on your company and your company can depend on the customer, trust is driving the relationship.
Aug. 15, 2025
BKT
Balkrishna Industries Ltd. (BKT) exhibited at this year's Farm Progress Show.
Many tire manufacturers ventured to Decatur, Ill., recently for the 2025 Farm Progress Show to highlight ag tires and technology — and MTD was there!
Aug. 29, 2025
MTD
The new Sailun TerraMax AT2 (pictured) and the new Sailun Atrezzo SVA2 are exclusively available in the U.S. through TBC and National Tire Warehouse (NTW) and can be purchased in Canada via multiple distributors.
Sailun Tire Americas introduced two new tires at its Sailun Traction Tour event near Salt Lake City, Utah. Here's a look!
Aug. 26, 2025
MTD
The new Road Venture RT is Kumho's first entry into the rapidly expanding rugged-terrain (R/T) segment.
Kumho Tire U.S.A. Inc. recently demonstrated the performance of its new Road Venture RT in the sizzling Mojave Desert - and MTD was there!
Aug. 18, 2025
Fremont Tire & Cycle
Greg Gustafson, owner of Fremont Tire & Cycle in Galesburg, Ill., displays an array of tire and automobile industry collectibles in the showroom of his dealership.
The showroom at Fremont Tire & Cycle doubles as a showcase for owner Greg Gustafson's tire and auto industry memorabilia collection. Take a look!
Aug. 1, 2025

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